Brief Reality: Industries Take a Peek at the Future of Augmented Reality

Industries Take a Peek at the Future of Augmented Reality

This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.

VESA Pushes for Standardization in Augmented & Virtual Reality

The Video Electronics Standards Association (VESA) has assembled a special interest group to establish standards for companies developing hardware and software for augmented and virtual reality services.

The group aims to establish hierarchical structure for physical connections, data transfer protocols, software drivers and applications layers as it pertains to AR/VR services, define communication data structure and channel and collaborate with other standards bodies to advocate for changes in related standards.

"It's exciting to see the growth in the AR/VR market, evident in such venues as the Consumer Electronics Show, which this year featured more than 260 AR/VR exhibitors with more show floor space than ever before," said Bill Lempesis, VESA's executive director, in a news release. "However, a key question remains—when and how will these products be able to play well with each other?"

VESA has previously set standards for DisplayPort and Embedded DisplayPort, as well as Extended Display Identification Data for plug-and-play monitor functionality and DisplayID for 4K and higher resolution displays.

Companies interested in joining the AR/VR group can contact VESA at

Display Conference Shifts Focus to Augmented Reality for Automotive Industry

As part of the Automotive Display Market Focus Conference, held at the Los Angeles Convention Center on May 23 as part of the Society for Information Display's Display Week, industry experts will speak during a session devoted to heads-up displays (HUD) and augmented reality.

During the session, Pablo Richter, principal technical expert, optical technologies at Continental Automotive GmbH, will discuss future trends and challenges for new augmented reality (AR) HUD concepts.

Also, Michael Firth, marketing manager, Texas Instruments, will presented the company's Digital Light Processing (DLP) technology for use in HUD applications.

DAQRI Smart HUD technology is currently available in more than 150,000 cars. Image via DAQRI

Finally, Daniel Cashen, engineering manager, Daqri Automotive, will review trends for larger field of view and longer image distances in HUD technologies.

For more information, visit

Vuzix Hires Former GE Exec as Chief Operation Officer

Smart glasses maker Vuzix Corporation announced this week the appointment Paul Boris to the role of Chief Operating Officer.

Boris, a member of the Board of Directors for Vuzix for the past year, has served in several leadership capacities at General Electric, most recently as vice president of manufacturing industries for GE Digital. Before joining GE, Boris six years at SAP.

"As Vuzix business continues to expand the importance of adding a seasoned and well respected sales and manufacturing executive became paramount and to that end, I am excited to announce Paul Boris as our Chief Operating Officer. Vuzix looks forward to leveraging Mr. Boris's unique skill set and leadership abilities to help carry Vuzix to the next level of excellence as an industry leader in augmented reality and wearable display technology," said Paul J Travers, President and CEO of Vuzix, in a statement.

Every Tuesday, Next Reality gives readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. You can browse previous Brief Reality reports, too, if you'd like.

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Cover image via Texas Instruments

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