Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users.
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire.
News: Facebook Opens Spark AR Beta for Instagram to All Creators, Intros Effect Gallery for Browsing AR Experiences
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
News: Why Facebook Co-Founder's Call for a Breakup Is Focused on the Wrong Target — AR Is Zuckerberg's Next Big Data Bonanza
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
News: Facebook Updates Spark AR with Windows Support & New Features, Instagram AR Arriving This Summer
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
News: Artists Transform Brooklyn Light Installation into Instagram AR Filter That Doubles as Dimensional Portal
What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world?
News: Instagram Creators Launch Filters for Harry Potter, Pokémon & Simpsons Characters in Augmented Reality
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
News: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.