Brief Reality: Atheer Adapts Augmented Reality App to Android Tablets

The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.

Brief Reality: The Future of Augmented Reality Is Now for Businesses

With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.

Brief Reality: Blippar Delivers ARcade for M&M's Promotion

Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.

Brief Reality: Industries Take a Peek at the Future of Augmented Reality

This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.

Brief Reality: Healthcare Industry Prescribes Innovations Through Augmented Reality

In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.

Brief Reality: AR Hits the Conference Circuit

Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.

Brief Reality: AR Goes Green in Hackathon

NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.

Brief Reality: Mobile AR Apps Help Save Rhinos (& Sell Stuff)

Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.

Brief Reality: Plattar, NativeScript & Gadget Flow Offer Tools for ARKit Apps

The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store.

Brief Reality: ARCore Announcement Shines New Light on Smartglasses, eSports, Digital Goods

The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.

Brief Reality: Halliburton, New York Jets, CyberLink Join the Augmented Reality Movement

A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.

Brief Reality: Fictional Heroes, Historic Warriors & Infamous Rogues Featured in AR Experiences

This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.