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News: Samsung Just Gave Us the First Snapchat AR Smartphone, Sort Of
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
News: This Atari 3D Sneaker NFT Auction Is Using Snapchat to Let You Try Before You Buy on the Blockchain
When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at launch.
How To: Add Snapchat AR Effects to Your Spectacles 3 Videos
Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses.
News: Snapchat's Body Tracking AR Tech Lends Hand for Organ Donation Education
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used the occasion to educate its constituents about organ donation.
AR Snapshots: Your Cats & Dogs Can Join in Your AR Antics with These Pet-Friendly Snapchat Lenses
The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years.
AR Spotlight: How Snapchat Lens Creator Audrey Spencer Is Bending Reality on Your Smartphone
The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm.
News: Snap's Lens Studio 3.4 Update Improves Hand & Body Tracking for Snapchat AR Effects & Adds Asset Library
The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat.
AR Snapshots: Become a Cat for Video Calls, Rock Out as an Elephant, Then Have Fun with Poems & Emojis in AR
Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals.
News: Snap Teams with LACMA & LA Artists to Launch Location-Based AR Art Monuments Around the City
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
News: Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
News: Next Snap Spectacles Expected to Include AR Displays, Report Says
Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices.
How To: Expand Your Available AR Effects for Your 3D Spectacles Videos
If you have Snap Spectacles 3, the dual camera-equipped sunglasses capable of capturing 3D photos and video, by now you've likely jazzed up the videos you've captured on the wearable with Lenses via Snapchat.
AR Snapshots: Celebrate Black History Month & Get Ready for Valentine's Day with These Snapchat Lenses
February is the shortest month, but it's marked by the celebration of Black history and the celebration of romantic love.
News: Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
News: Snap Boosts Augmented Reality Body-Tracking Arsenal with Acquisition of Ariel AI
The year 2021 is already promising to yield a number of major shifts in the augmented reality landscape, and Snap is signaling that it has every intention of being an aggressive part of that narrative.
AR Snapshots: Horsing Around, Rocking Out Like KISS, Dancing with Virtual Being & More with Snapchat AR
Snapchat's face tracking has certainly come a long way. This week, we've got an example of one effect that is nearly guaranteed to freak out your friends.
News: Bernie Sanders Presidential Inauguration Freezing Moment Spawns Meme-Worthy Snapchat Lens
The world of politics can sometimes get a little toxic, but with the new administration, there's already a bit of whimsy creeping back into the online meme space.
News: Snapchat Presidential Inauguration Lens Lets You Be in the Crowd at Joe Biden's Historic Event
The United States is poised to begin a new political era this week, but due to recent events in Washington, D.C., as well as the ongoing pandemic, the traditional inauguration crowds are absent.
AR Snapshots: Anime Makeovers, Mandalorian Helmets, Twerking Muppets & More on Snapchat
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.
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