News: This Is How You Can Access Disney World's Limited-Time Mickey & Minnie Mouse AR Selfie Lens on Snapchat
Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships.
The tech world was taken by surprise this week with the unexpected unveiling of Snap's augmented reality Spectacles smartglasses.
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
News: Snap Spectacles Finally Evolve into Full AR Smartglasses with Standalone Immersive Superpowers
The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat's parent company, Snap.
News: Snap Now Lets You Build Lego in AR Remotely with Others, Reveals AR Tie-Up with Disney, Plus AR Business Tools
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator.
Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there.
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
AR Snapshots: Snapchat Lens Shows Us What Our Fav Live-Action Movies Would Look Like from Pixar Animation
For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favorite movie stars into characters out of a Pixar movie.
The debut of the augmented reality version of Snap's Spectacles came with several examples of how the wearable can allow creators to transform the world around them.
Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.
News: Hands-On with the Lego Snapchat Augmented Reality Experience That Lets You Build With Friends Remotely
The world of Lego is timeless primarily because everyone, regardless of age or background, can build a wide variety of amazing things with the simple component blocks from the classic toymaker.
News: Snap Team Member Reveals Early Prototype of AR Spectacles, Plus Here's Another Way to Get Your Own Pair
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.
Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation.
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices.