Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you.
Microsoft Build 2017, the first of Microsoft's big developer conferences for the year, is just a few weeks away. This very popular conference, which has been going on since 2011, is known to sell out fast. In 2015, it sold out in under an hour, and in 2016, in less than 5 minutes. This year was no different, according to VentureBeat; While not quite as fast as last year with so many rumors of HoloLens on the horizon at the time, this year's Build was sold out in 8 hours. And for this year's B...
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
We know your time is valuable to you, so starting this week — and continuing every Wednesday — we are going to release weekly Dev Reports that quickly highlight important news and updates that augmented and mixed reality developers should know about.
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its real-world integration with its updated world lenses.
In honor of Earth Day tomorrow (woo!), visual artist Justin Brice Guariglia has released a new augmented reality app that lets you experience climate change from wherever you're standing.
When making a convincing mixed reality experience, audio consideration is a must. Great audio can transport the HoloLens wearer to another place or time, help navigate 3D interfaces, or blur the lines of what is real and what is a hologram. Using a location-based trigger (hotspot), we will dial up a fun example of how well spatial sound works with the HoloLens.
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
If you ever imagined turning the surface of your desk into one large augmented computer, well the future might not be far off, my friends. Lampix, the company that transforms any surface into a smart surface, is currently working on a portable and quite fashionable lamp to project an augmented computer onto any surface that you can interact with using your hands.
In the tech world, when you're a small startup going up against the Goliaths and their massive marketing budgets, you're forced to find and produce something almost magical to help your product stand apart from the rest. And that's exactly what Occipital Inc. has done with their Bridge headset.
Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries.
NBA star Andre Iguodala, of the Golden State Warriors, got to try out a Magic Leap demo in Florida and started dishing out some pretty revealing details about the upcoming mixed reality headset to CNET's Brian Tong.
One of the truly beautiful things about the HoloLens is its completely untethered, the-world-is-your-oyster freedom. This, paired with the ability to view your real surroundings while wearing the device, allows for some incredibly interesting uses. One particular use is triggering events when a user enters a specific location in a physical space. Think of it as a futuristic automatic door.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animators from an Emmy and Oscar award-winning studio.
The Gorillaz have launched a new app in promotion for their new album Humanz that allows you to "[s]tep inside the hallowed halls of the Gorillaz house" through the power of augmented reality.
It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.
NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.
Augmented reality could come in very handy for those of us prone to losing things—namely, our wallets. Pixie Technology, a company from Los Altos, California, has developed a way to locate your lost wallet and keys using AR technology and tracking chips, a platform they call the "Location of Things."
If there's one thing entertainment companies love, it's rebooting aging franchises. But design firm Globacore Interactive Technologies appears to have taken rebooting to the next level by remaking the classic '90s game Lemmings specifically to work on the HoloLens, Microsoft's mixed reality headset.
Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army.
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in more than one sense of the word.
Could the technology that powers games like Pokémon GO be used for surgery in the near future? Researchers at the University of Maryland think so.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
Within the coming months, software startup Neurable plans to introduce the next paradigm in virtual and augmented reality: the brain–computer interface (BCI).
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.