Market Reality: Magic Leap Virtual Meetings App, More Apple AR Headset Rumors, & Lenovo Unveils Enterprise Smartglasses
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
The latest whispers about Apple's plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain.
News: Snapchat Presidential Inauguration Lens Lets You Be in the Crowd at Joe Biden's Historic Event
The United States is poised to begin a new political era this week, but due to recent events in Washington, D.C., as well as the ongoing pandemic, the traditional inauguration crowds are absent.
While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.
Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality.
The focus on augmented reality over at Apple is, so far, restricted to the iPhone and the iPad. But if some of the most reliable analysts in the business are to be believed, we'll probably see some kind of AR or VR wearable from the company later this year.
News: Unity Releases Open Beta Project MARS Companion App for Capturing Scene Data & Creating Content
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation.
The world of politics can sometimes get a little toxic, but with the new administration, there's already a bit of whimsy creeping back into the online meme space.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
Rumors of Apple developing smartglasses have persisted as prophecy since 2016, but the arrival of what many herald as the savior of augmented reality have eluded even Nostradamus himself.
Most iPhones are more than capable of shooting crispy, high-quality video, perfect for any TikTok account to use. But if you're serious about the platform, especially in the long-run, you don't want just any iPhone. Instead, you'll want to pick up an iPhone 12 Pro or 12 Pro Max.
Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it.
To kick off 2021, the Apple rumor mill is spinning yet again. This time a familiar item is on the menu: an augmented reality device.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
News: Here's How Anyone Can Create an AR Snow Globe Scene Using Adobe Aero & Some Holiday Imagination
Just because 2020 has been rough for most of the planet, there's no reason you can't enjoy a bit of holiday cheer as you prepare to say goodbye to this year using the power of augmented reality.
At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video chats.
You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.
Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine...and it can be yours, too, dear readers.
This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to leverage machine learning. This year's honoree is Aidan Wolf.
News: Spatial Now Lets You Add Apple iPhone, iPad & Android Devices to Its Virtual Collaboration Experience in AR
The virtual collaboration tool known as Spatial has consistently been one of our favorites due to its ability to leverage high-end augmented reality headsets to more easily facilitate remote meetings.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
News: Google & Red Bull TV Premier 'The Last Ascent' with Synced AR Experience That Puts Nature in Your Home
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
Next Reality is where we help you literally 'see' into the future of augmented reality, and to help with that mission we're offering three free pairs of Snap Spectacles 3 to three lucky readers who sign up for the Next Reality daily AR email newsletter.
News: Snap Simplifies Lens Studio with 'No-Code AR' Tools & New Templates, Invests $3.5 Million in AR Development
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
We're still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn't mean there aren't AR products out there to try this holiday season.
News: Snap Showcases Storytelling Power of Spectacles 3 Wearable with Film by LA Artist Lauren Halsey
The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality.
News: How You Can Put Street Art Legend KAWS & Even That Mysterious Alien Utah Monolith in Your Own Home via AR
Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they'd like with augmented reality so they can appreciate it where they are.
Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking of real-world environments for "pass-through" mixed reality experiences.
News: Looking Glass Responds to Sony's Holographic Display with Consumer-Friendly Looking Glass Portrait
In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December of 2020.
Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality.
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
News: Snapchat's Spotlight Confirms That the TikTok, Instagram Social Media War Is On — And AR Is the Next Battlefront
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok.