Hands-On: Hands-On with Lenovo's ThinkReality A6, a Disappointing Step Back from Augmented Reality's Cutting Edge
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
Market Reality: Apple Unveils New ARKit & Dev Tools, Unreal Engine Comes to HoloLens 2, & North Expands Focals Pop-Ups
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
After Apple unveiled ARKit 3 at WWDC on Monday, Unity Technologies wasted little time on ensuring its developers can take advantage of it.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
News: Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR remote assistance tools.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
News: Ellen Degeneres Is Leveraging the Power of Augmented Reality Gaming to Help Save an Endangered Species
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
News: Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
News: Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
News: Apple Brings People Occlusion & Motion Capture to ARKit 3 Alongside RealityKit & RealityComposer for AR Development
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
News: Snapchat Assists Warriors & Raptors Fans in Rooting for Their Teams with NBA Finals AR Experiences
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
News: AWE Partners with Accessories Project to Deliver the Ultimate Augmented Reality-Powered Swag Bag
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.