News: Marvel Heroes Invade ESPN's NBA Broadcast of Warriors vs. Pelicans Game via AR
Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night's matchup of the Golden State Warriors and New Orleans Pelicans.
Market Reality: Apple's AR Spaces, Facebook's AR Future, Snap's 3D Acquisition & Campfire AR Headset Launch
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
News: Adidas & Tooz Reveal More About AR Smartglasses Partnership
The progress Tooz has been making in the smartglasses space has been mostly kept under wraps, but the company is slowly giving us a deeper look at what it has in store for smartglasses wearers.
News: Apple's AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers
Ever since the debut of the LiDAR Scanner in the latest batch of Apple's iPhones and iPads, the questions have swirled as to how this would benefit augmented reality interactions.
News: Campfire AR Headset Emerges from Stealth to Offer 3D Collaborations for Enterprise & Design Teams
The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
News: Snap's Acquisition of 3D Mapping Startup Signals Move to Build AR Cloud
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
News: Netflix Fantasy Franchise 'The Witcher' Opens Early Access to AR Game Called Monster Slayer
Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.
News: Zoom Unveils Immersive Feature That Puts Multiple People in a Single Virtual Room
The era of virtual meetings has been evolving every few months, with augmented reality filters leading the charge in changing the way we interact when chatting via video streams.
News: Japan-Based Developer Unleashes Giant AR Gundam Robot on the Public via HoloLens 2
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
News: Apple Secures Supply Chain for AR Hardware with $410 Million Investment into Optical Manufacturer II-VI
As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.
AR Snapshots: Celebrate May the Fourth Be with You Day with These Star Wars Snapchat AR Lenses
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
News: AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
News: Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused Future
Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.
News: UFC Lets You Pick the Winners in AR via Snapchat Lens
As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.
Market Reality: Facebook Execs on AR Future, Amazon AR Beauty Salons, Samsung AR Launch & the Best Snapchat AR Lenses
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
News: Marvel Studios Tosses 'Falcon & the Winter Soldier' AR Game to Fans in Time for Finale
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.
News: Samsung's New App for Galaxy Smartphones Turns the World into Your AR Canvas
After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.
News: Snapchat, Google & Verizon Highlight Humanity's Impact on the Environment with AR for Earth Day
It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.
News: Google Gains Ground in Remote Video Race with Virtual Video Backgrounds in Google Meet
As the COVID-19 pandemic persists, so, too, does the demand for video conferencing platforms like Zoom, Microsoft Teams, and Google Meet.
News: This Is the Secret AR App Powering Amazon's New Entry into the Beauty Salon Business
The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons.
AR Snapshots: Live Out Your Sci-Fi Dreams with Iron Man Suits & Lightsabers in Snapchat
Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation.
News: Vogue Uses Augmented Reality to Help Latest Cover Star Shine
In recent years, the fashion world has been dabbling in augmented reality tech in the realm of makeup and virtual try-ons.
News: Google Adds Pac-Man, Hello Kitty & More Japanese Anime & Video Game Characters to AR Search
Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.
News: Facebook Reality Labs Chief Teases AR Coming to Oculus Quest Gaming, Delves into Future Smartglasses Hardware
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.
Market Reality: Epic Games $1 Billion Raise, Apple AR Surprise, Deutsche Telekom Smartglasses & HoloLens Helps Intel
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
News: Google Signals Smartglasses Ramp Up via Job Postings for Waveguides & Other AR Disciplines
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
News: ReplayAR App Preserves Hollywood's Most Beloved Movie Theater Using Augmented Reality
The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business.
News: Deutsche Telekom Opens Early Access to Tooz Smartglasses via Dev Kit
If you're a developer working on the bleeding edge of augmented reality, or even an enthusiastic smartglasses early adopter, being first in line for new wearable hardware is a priority.
News: BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
News: Investors Bet $1 Billion on Epic Games to Build the Metaverse
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
News: Apple Hides Augmented Reality Surprise in Invite for Next Big Event
Apple's augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple's next public-facing event.
News: Snap Teams with LACMA & LA Artists to Launch Location-Based AR Art Monuments Around the City
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
News: Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.
News: Airstream Lets You Take a Road Trip in Its Latest Trailer via Augmented Reality
The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine.
Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
News: Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
News: Facebook Portal TV Evolves as Remote Work Device with Zoom & GoToMeeting Support
Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm.
News: You Can See to the Other Side of the World with Google's Latest Web-Based AR Experiment
Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.
Market Reality: Apple AR Headset Event in the Works, Snap & Niantic Have Their Own Smartglasses Plans
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
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