Next Reality » Augmented & Mixed Reality News, Rumors & Dev Guides

News: The Future of Augmented Reality Mainstream Adoption

What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?

News: The Future of Augmented Reality & 5G — Wireless Marketing for AR Is Right Message Aimed at Wrong Audience

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.

News: The Future of the AR Cloud — a Thousand Walled Gardens Bloom

By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.

News: The Future of Augmented Reality — What to Expect This Year & in 2020

The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.

News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

News: New iPhone App Fills Your Living Room with a Virtual Orchestra

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.

News: Unity Inches Forward with AR Development Tools in Latest Release

As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.

News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

Market Reality: Future of AR Series: 5G, AR Cloud, Blockchain, & Apple Glasses, Plus Marvel & HBO Franchise Hits Go AR

Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.

News: Facebook Searching for More Troops to Work at Oculus on AR Product Design & Marketing

At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.

News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.

News: The Future of Apple Augmented Reality Smartglasses & the Android Copies to Follow

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat.

News: The Future of Augmented Reality & Blockchain Technology

If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds.

News: Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'

The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.

Market Reality: Magic Leap & AT&T Surge Forward with Consumers, Apple Staffs Up for AR, & Microsoft Hits the Battlefield

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.

News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.

News: Computer Vision Startup Dent Reality Offers SDK to Create AR Navigation Apps for Malls & Airports

London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.

News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder

Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.

News: USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.

News: AT&T Begins Selling Magic Leap One Nationwide Online, Debuts Commercial Promoting DirecTV Now

The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device.

News: The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video

Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.

News: US Military Shows Off Modified HoloLens 2 Augmented Reality System

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.

News: Google Glass Engineer's Patent Application Points to Potential Google AR Headset

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.

Market Reality: Meta's Legal Woes Continue, Snapchat Beefs Up AR in Its App, & AT&T Expands Magic Leap Retail Rollout

To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.

Exclusive: Meta Company Patent Lawsuit Takes New Turn as Plaintiff Asks Court for Injunction

Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.

News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools

The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.

News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience

News: SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships

The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.