News: What Is Augmented Reality?

Apple CEO Tim Cook has said that augmented reality will "change everything." Over the past few years, the technology has already made an impact across multiple industries. It has helped enterprise businesses become more efficient. It has ushered in a new way for brands to market products. It can turn neighborhoods into virtual playgrounds. And it can add another dimension of fun and creativity to photos and videos. As a result, AR has the attention of investors.

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