Next Reality » Augmented & Mixed Reality News, Rumors & Dev Guides

News: Independent Developers Can Now Get Feedback on Their Work by Sharing Their Creations in Magic Leap World

Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.

News: Get Fitted For North's Focals With Just Your iPhone's FaceID Camera

Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.

News: Snapchat's 3D Camera Effects Are Coming to Your iPhone's TrueDepth Camera

After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.

News: Two More AR Billboards Land In LA

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.

Market Reality: Snap CEO Tops NR30, Apple Sneaks Spatial Awareness into New iPhone, Daqri Runs Out of Runway

This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.

News: Augmented Reality Headset Maker Daqri Shuts Down Office, Pursues Sale of Assets, Report Says

While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.

News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest

Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features

NR30: 2019's Up & Coming AR Founders You Need to Know

The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.

News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

Market Reality: iPhone's TrueDepth Camera Gets Used for Mobile AR & Magic Leap Adds an App Category

Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.

News: Augmented Reality Obstacle Courses May Soon Help Train Drone Pilots

Drone mishaps, such as the collision that scratched a military helicopter in New York, are becoming something of an everyday hazard.

News: TeamViewer Brings Remote Assistant To Vuzix, Epson, & RealView Smartglasses

Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.

NR30: Next Reality's 30 People to Watch in Augmented Reality for 2019

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"

News: Google Brings Persistent Content Support to Cloud Anchors, Expands Augmented Faces to iOS

With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.

News: Apple Buried a Detail About iPhone 11 Pro That Moves It Closer Toward a Future AR Smartglasses Product

Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday.

News: Within's Wonderscope App Offers a Portal to Educational AR via Clio's Cosmic Quest Game

Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.

Market Reality: Apple Leaves Clue to AR Headset, Magic Leap Digs for Dinosaurs, & Lenovo Lures Marvel to Mirage

As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm.

News: Lenovo Expands Mirage AR Headset Beyond Star Wars with Marvel's Dimension of Heroes

Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.

News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.

News: Magic Leap One Gets Educational Tool for Would-Be Paleontologists via Dinosaur Kit App

The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.

News: Apple iOS 13 Code Indicates Possible Testing of AR Headset, Report Says

Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost.

News: Form Adds Support for Heart Rate Tracking via Polar Sensors to AR Swim Goggles

Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.

Market Reality: Magic Leap Gets New AT&T Streaming App, 6D.Ai Partners with Qualcomm, & Ximmerse Previews Rhino X

While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.

News: Augmented Reality Documentary 'These Sleepless Nights' Explores the US Homelessness Epidemic

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.

News: Microsoft Exec Confirms HoloLens 2 Set to Ship in September

Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device.

News: Oculus CTO John Carmack Outlines the Future of AR, Knocks Magic Leap for Marketing Hype in New Interview

The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.

News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

News: Augmented Reality Simplifies Driving the New Double 3 Telepresence Robot

Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower.

News: 6D.Ai Launches AR Cloud & Supplies 3D Maps to Nreal Light & Qualcomm Snapdragon Devices

Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.

News: K-Pop Stars from BlackPink Debut New AR Feature on Candy Crush Friends Saga for Samsung Galaxy Note10 & Note10+

In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.

News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.

News: Magic Lines Works to Restore Mobility to Parkinson's and Dementia Patients Through AR on Magic Leap & HoloLens

Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.