Marketing
News: 'Terminator: Dark Fate' Invades Snapchat with Pair of Augmented Reality Camera Effects
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
News: LG Enhances South Korean TV Sets with Shoppable Augmented Reality Ads
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
News: Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
News: Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
News: HBO Conjures More Snapchat AR Experiences to Promote 'His Dark Materials'
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
News: Disney Plus Serves Up Snapchat Lens to Promote Live-Action 'Lady & the Tramp'
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
News: Kohl's Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions
All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
News: Snoop Dogg Becomes Snapchat AR Character for His Latest Record
He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release.
News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
News: Microsoft HoloLens 2 Video Transports Us to Tokyo & into Mind of Developer Dreaming of Augmented Reality Companions
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.
News: Google Teams with New York Times to Deliver 'Stranger Things' Augmented Reality Easter Egg in Newspapers
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.
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