Marketing
News: PepsiCo's Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
News: Nissan Launches 3D Car Experience on the Streets of London
The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.
News: NBCUniversal Teases Augmented Reality-Powered Shopping via TV
Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces.
News: UFC Lets You Pick the Winners in AR via Snapchat Lens
As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.
News: BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
News: Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
News: Pizza Hut Delivery Now Comes with Slice of '80s Gaming via Pac-Man in AR
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
News: USA Today Teams Up with 8th Wall to Launch AR Basketball Game for March Madness
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
News: Netflix Launches Oculus Quest Immersive Game for Animated Streaming Series 'Eden'
We usually focus on augmented reality here, but when something important in VR happens, we highlight it as part of the overall immersive computing story.
News: Avon Teams with Perfect Corp. To Launch Augmented Reality Virtual Makeup Try-on Tools
The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray.
News: Universal Pictures Uses Sound to Trigger Augmented Reality Horror Experience for 'Candyman' Movie
The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.
News: This Is How You Can Join LeBron James & Warner Bros. Space Jam Cartoon Characters in Augmented Reality
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.
News: How to Watch Japan's Viral 3D Cat Live, and How It All Started in China & South Korea
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
News: Visit WandaVision's Reality-Bending Living Room with This Facebook Messenger AR Portal
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
News: Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
News: Verizon, Pepsi & Cheetos Run AR Plays for Their Super Bowl LV Advertising Efforts
The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
News: Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
News: 8th Wall Powers Netflix AR Experience for George Clooney Film 'The Midnight Sky'
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
News: Google & Red Bull TV Premier 'The Last Ascent' with Synced AR Experience That Puts Nature in Your Home
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
News: Dreamworks Delivers A Furry AR Selfie Lens on Snapchat for Release of 'The Croods: A New Age'
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
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