Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
News: Google & Red Bull TV Premier 'The Last Ascent' with Synced AR Experience That Puts Nature in Your Home
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
News: Amazon's New Augmented Reality App Highlights Dog Reality Stars from Prime Video Series 'The Pack'
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
News: Disney's Alternate History Series 'Motherland: Fort Salem' Uses Snapchat AR to Give You Magical Powers
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.
News: UK Wireless Giant Three Promos 5G for AR, VR, & Smartphones with Wild Sci-Fi Video That's Better Than Some Movies
The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.