While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
News: Microsoft HoloLens 2 Video Transports Us to Tokyo & into Mind of Developer Dreaming of Augmented Reality Companions
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.
News: Google Teams with New York Times to Deliver 'Stranger Things' Augmented Reality Easter Egg in Newspapers
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.