Market Reality: Magic Leap Founder Launches New Company, Snap Acquires AI Tech, & Facebook Offers Spark AR Classes
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
News: Magic Leap Founder Launches the Company He 'Really' Wanted to Start, a Film & Music Studio with Virtual Artists
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
The year 2021 is already promising to yield a number of major shifts in the augmented reality landscape, and Snap is signaling that it has every intention of being an aggressive part of that narrative.
Market Reality: Magic Leap Virtual Meetings App, More Apple AR Headset Rumors, & Lenovo Unveils Enterprise Smartglasses
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.
News: NexTech AR's Paul Duffy on How Mobile AR & Holographic Performances Are Changing How We Work & Play
As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well.
Market Reality: Reggie Watts & Looking Glass NFT Auction, Sketchfab Courts Google Poly Users & Apple Smartglass Rumors
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
News: Seek's CEO Reveals How Its New AR Patent Could Change the Entire 3D Space & Looks into the Future of Smartglasses
Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
Market Reality: Microsoft Intros HoloLens 2 Variant, Canon Sets High Price for AR Headset & Apple AR Rumors Re-Emerge
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
News: AWE AR & VR Conference Still On (For Now), with Special Safety Measures in Place, Here's What You Need to Know
The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest.
Exclusive: Nreal Changes Company Name, Amid Magic Leap Legal Battle Unknown Chinese Parent Company Revealed
The still-unfolding story of China's Nreal augmented reality startup continues to develop, with each turn uncovering another unexpected wrinkle.
While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training.
Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis.
If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again.
News: Nreal Pauses Smartglasses Production as Coronavirus Issues Impact China, Amazon, Facebook, Intel, & Nvidia Exit MWC
The deadly Wuhan coronavirus outbreak has not only has claimed lives in China but also has caused disruption around the globe, particularly in the tech industry. To date, the virus has claimed more than 1,000 lives in China, according to the country's officials.