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AR Business, Investments & Executive Moves

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Sep 23, 2021

If the importance of augmented reality and VR hardware to Facebook's future wasn't already clear enough, a shake-up in the executive ranks at the company has made it as clear as smartglasses lenses.La ...

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Sep 3, 2021

The enterprise-focused category of augmented reality doesn't often get the headlines due to its relatively sedate profile as a mostly factory floor and training-based tool.But a new massive investment ...

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Aug 20, 2021

The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.Fa ...

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Aug 17, 2021

The emergence of Microsoft's HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military.Now a new startup is leveraging that interest ...

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Jul 21, 2021

Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.On Wednesday, the company announced its acquisition of Sketchfab, itse ...

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Jul 20, 2021

The legal battle between Epic Games and augmented reality startup Nreal isn't cooling off anytime soon.In a new twist, the Chinese startup, while defending itself against Epic's lawsuit, has decided t ...

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Jul 20, 2021

Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.This week, Snap confirmed its acquisition of Vertebrae, ...

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Jun 30, 2021

The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.On Wednesday ...

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Jun 28, 2021

The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asse ...

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Jun 25, 2021

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.But there are still a few more treats to discover from the ...