AR Business, Investments & Executive Moves

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.

The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.

Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.

What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?

With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.

Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.

The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.

In the latest update to the ongoing Meta Company patent infringement case, the court has responded to a request from the defendants, and the answer isn't good news.

The story of Meta and its Meta 2 augmented reality headset isn't over, there's a new development that could impact its ultimate fate.

The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner.

The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.

On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.

With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round.

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.

It looks like it's cuffing season for AR hardware makers and telecommunications corporations.

The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.

Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.

The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.

The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.

Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality

In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.

Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.

Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.

The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.

Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.

On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.

In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.

Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.

After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.