AR Business, Investments, & Executive Moves
Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
Exclusive: Nreal Fires Back at Magic Leap with Motion to Dismiss Trade Secrets Lawsuit
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
News: Magic Leap Pivots to Enterprise, Announces New Business-Focused Services, Slightly Modified Name
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.
News: The 25 Biggest AR Investments in 2019
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
News: Nreal Strikes 5G Partnership with LG Uplus in South Korea, Begins Accepting Pre-Orders for Nreal Light Developer Kit
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
News: Epic Games Enters Settlement Talks with Nreal Over Trademark Naming Dispute
At least one hurdle to China-based augmented reality startup Nreal going mainstream in the United States may be about to be knocked down, thanks to behind the scenes legal movements Next Reality has uncovered.
News: Magic Leap Loses CFO Scott Henry & Effects Wizard John Gaeta Following News of Funding Woes
This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company.
News: Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
News: Spatial Raises $14 Million to Improve Augmented Reality Telepresence Platform for HoloLens & Magic Leap
Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience.
News: What Apple's Record Wearables Earnings Could Mean for Its AR Smartglasses Future
This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China.
News: Apple Recruitment Video Features Augmented Reality Clues at the Center of Call for New Team Members
Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.
News: This Is Why All Augmented Reality Startups Suck
People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the outstanding feat of "magic" presented, we nevertheless hold fast to our survival-based grip on the truth: we just saw simply "can't be real."
News: Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
News: Vuforia Parent PTC Goes All-In on 3D Content Creation with $470 Million Acquisition of Onshape CAD Platform
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
News: Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder
The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update.
News: Apple Acquires Motion Capture Firm iKinema, Adding Another Piece to Its Augmented Reality Toolbox
Apple remains shrouded in mystery while continuing to sweep up small companies ahead of a rumored augmented reality headset launch.
News: Judge Issues Permanent Injunction Against Meta Company & Founder in Patent Lawsuit, Prevents Sales of Meta 2 AR Headset
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
News: Startup Light Field Lab Lands $28 Million in Funding from Samsung, Verizon, & Comcast for Holographic Displays
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
News: India Telecom Giant Reliance Jio Partners with Startup Tesseract to Bring Augmented Reality Headsets to the Home
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
News: Qualcomm & Bose Back RealWear's Enterprise Augmented Reality Wearables in $80 Million Funding Round
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.