Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
It's been almost two years since Apple added the TrueDepth depth-sensing camera of the iPhone X for Face ID and Animojis, but now Google is ready to upgrade the front-facing camera on its Pixel series.
News: Google Arts & Culture Offers 'Pocket Gallery' Augmented Reality Museum Featuring Picasso, Van Gogh, & More
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
News: Google's ARCore Updates Bring Scene Viewer for AR on Web & Search, Improvements to Image Recognition & Ambient Lighting
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Even with unlimited resources and a serious case of wanderlust, its unlikely that you or I will be able to see all of the most famous structures in the world in person.
I've covered augmented reality apps for about three years now and the most useful mobile app I've encountered over that time is Google Lens.
While much of the world is currently in some form of quarantine due to the COVID-19 pandemic, augmented reality (AR) gives us all the opportunity to see virtual content while stuck in our homes.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
News: After 7 Years, Google Abandons Individual Glass Owners Who Spent $1,500 to Join Its Early Wearables Experiment
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
News: Google Joins Snapchat & Facebook by Adding Augmented Reality Video Effects to Duo App for Valentine's Day
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public.
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.