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News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.

News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.

News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

News: Facebook Searching for More Troops to Work at Oculus on AR Product Design & Marketing

At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.

News: The Future of Augmented Reality — What to Expect This Year & in 2020

The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.

News: The Future of Augmented Reality & Blockchain Technology

If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds.

News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

How To: Fake Your GPS Location & Movement to Cheat at Pokémon GO on Android

A strange thing is happening: there are people, groups of people even, walking the streets day and night staring wide-eyed at their mobile phones and laughing like manic children. What are these people doing? Are they taking pictures? Are they participating in some new social media craze? Is their activity an omen that the zombie apocalypse is upon us?

News: Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.

News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says

Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.

News: The Future of Apple Augmented Reality Smartglasses & the Android Copies to Follow

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat.

Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.

News: The Future of Augmented Reality Mainstream Adoption

What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?

News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.

News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

News: Google Charts Course for Location-Based AR Apps via Maps API

Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.

News: Create & Explore Floating Orbs of Sound in AR with Fields App

When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

News: Google Brings Marvel's Avengers & Childish Gambino to AR with Playground for Pixel

If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.

News: Google Glass Engineer's Patent Application Points to Potential Google AR Headset

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.

News: US Military Shows Off Modified HoloLens 2 Augmented Reality System

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.

News: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.

Exclusive: Meta Company Patent Lawsuit Takes New Turn as Plaintiff Asks Court for Injunction

Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.

News: HoloLens Can Now Wirelessly Tap Rendering Power of Any Desktop PC via UWP Apps Built in Unity

Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.

News: Motion Capture via iPhone X Is Available to Animators Now Through Live Face App

While 3D motion capture via iPhone X is coming soon from Unity, software maker Reallusion offers similar functionality to 3D model animation producers today.

News: RealMax Returns to CES with Production Model of Qian AR Headset with Industry-Leading Field of View

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.

News: Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App

Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.

How To: Instinct, Mystic, or Valor? How to Pick Which Pokémon GO Team to Join?

To become a tried-and-true Pokémon master in Pokémon GO, there's an incredibly important decision that needs your attention: Team Instinct, Team Mystic, or Team Valor?

News: Dalux Adapts Augmented Reality to Mobile for Construction Industry

HoloLens developers have created some useful solutions for visualizing building models and viewing construction plans overlaid on the job environment.

News: Lowe's Unleashes Its Magic Leap One App in Time for the Holiday Shopping Season

On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.

How To: The Quick & Dirty Guide to the Augmented Reality Terms You Need to Know

Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

Market Reality: Techstars Seeks Startups for Accelerator Program

Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.

News: HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.

News: Google Partnering with Qualcomm & Quanta on AR Headset, Report Says

After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.

News: Instagram Goes Retro with Augmented Reality Tribute to Classic Windows Desktop

Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.

News: The 50 Best Augmented Reality Apps for iPhone, iPad & Android Devices

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.