Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
News: Microsoft Launches HoloLens 2 Worldwide, Here's a Close-Up Look at the $3,500 Device (Updated)
The long wait is over — the best augmented reality device on the planet is finally available.
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
The only way to know which Pokémon are in your area in Pokémon GO is the cryptic "nearby" list, which sometimes doesn't work—and also doesn't tell you which direction to head off to hunt that Pokémon you're looking for.
In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.
News: Magic Leap Finally Delivered a Live, Public Demonstration of the Magic Leap One, Here's What Happened
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company.
News: Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads.
News: Flow Immersive Launches Magic Leap Augmented Reality Data Slideshow App That Puts PowerPoint to Shame
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
Market Reality: Magic Leap Seeks Series E Funding, Apple Delays AR Headset, & Snap Starts Selling Spectacles 3
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
News: Facebook Opens Spark AR Beta for Instagram to All Creators, Intros Effect Gallery for Browsing AR Experiences
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
Hands-On: Snap's Non-Creepy, Fashionable Spectacles Wearable Camera Proves We're Ready for Mainstream AR Smartglasses
The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.
News: Wingnut AR's Pest Control Is Unreleased, Mostly Unseen, but Undeniably One of Magic Leap One's Best Titles
Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.
It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through.
News: The Best Marvel Movie Scenes Featuring Augmented Reality Concepts That We Might Use in the Near Future
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
Medical training technology company CAE Healthcare has given birth to the latest example of how augmented reality can help to build practical operating room skills for doctors and nurses. The company's newest product is called LucinaAR, which harnesses the power of the Microsoft HoloLens.
News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
News: Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
News: Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective.
News: Hollywood Exhibit Uses HoloLens to Transport Fans into the Worlds of 'Back to the Future' & Halo
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.