Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.
News: Try Windows 10's Mixed Reality Portal on Your PC with Insider Build 15048 — No Headset Required
If you're part of the Windows 10 Insider Program, build 15048 launched this morning, and included a nice big unannounced surprise. You can now launch the Mixed Reality Portal and enable the simulation to try out mixed reality right from your PC, even if you don't have one of the new Acer dev kits.
News: Unity & Microsoft Are Giving Away $150,000 for HoloLens Apps & Loaning Out HoloLens Developers Kits
At the Microsoft Build 2017 conference in Seattle this past week, 3D application and game platform Unity, partnering with Microsoft, launched a contest that drives HoloLens developers to realize their ideas into a full-fledged application and possibly win money for it.
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee table has been explored and mocked up, but Rewind not only has done it, they will be releasing it later this year.
Verizon will be exclusively selling the ASUS ZenFone AR, which supports Tango (Google's mobile AR platform) and Daydream VR.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
The Augmented World Expo or AWE — if you are a big fan of AR/MR technology, that is a very fitting acronym — is the world's largest conferences dedicated to all things augmented, mixed and virtual reality. AWE is in its 8th year, and with the massive growth we have seen in the space over the last year, promises to be its biggest year yet.
Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture system built off of the Microsoft Spectator View, and MeshExpert DataMix, which offers the ability to blend different types of data with XR and mobile hardware.
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
Now that we've got all of our software installed, we're going to proceed with the next step in our HoloLens Dev 101 series—starting a fresh project and building it into a Holographic application. Then we will output the application to the HoloLens Emulator so we can see it in action.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
News: Samsung's 'Monitorless' Remote Desktop Smartglasses Blur the Line Between Virtual & Augmented Reality
There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.
A strange thing is happening: there are people, groups of people even, walking the streets day and night staring wide-eyed at their mobile phones and laughing like manic children. What are these people doing? Are they taking pictures? Are they participating in some new social media craze? Is their activity an omen that the zombie apocalypse is upon us?
Don't let the lack of owning a HoloLens stop you from joining in on the fun of creating software in this exciting new space. The HoloLens Emulator offers a solution for everyone that wants to explore Windows Holographic development.
One of the truly beautiful things about the HoloLens is its completely untethered, the-world-is-your-oyster freedom. This, paired with the ability to view your real surroundings while wearing the device, allows for some incredibly interesting uses. One particular use is triggering events when a user enters a specific location in a physical space. Think of it as a futuristic automatic door.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
Many new developers are diving right into the Microsoft HoloLens, but augmented and mixed reality are fairly big subjects in terms of learning. There's a lot to cover and, unfortunately, very few places for someone brand new to Windows Holographic to begin lessons.
It seems to me you can't swing a dead cat near an augmented reality developer without hearing the word Vuforia escape their lips. PTC's software solution has become the go-to for most developers in the mobile AR space, and since they recently added full support for the HoloLens in Unity, I figured it was about time we learn to make something with it.
News: ODG's New R-7HL Are the First Rugged Smartglasses Made Specifically for the Industrial Workforce
Osterhout Design Group just announced the upcoming release of the newest addition to their smartglasses lineup, the R-7HL, short for R-7 Hazardous Location. ODG worked directly with customers who work in extreme environments to come up with a durable solution that fits their needs; These smartglasses can not only survive but function well in many areas that would otherwise be considered too harsh for augmented reality tech.
The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various possible hardware solutions a viable place for other developers to put their time and energy.
In recent weeks, Unity has made a few great leaps forward for HoloLens development. These new features will increase iteration speed inside Unity and quickly increase the output of applications in the mixed reality space. Of these new features, let's take some time to talk about Holographic Emulation and why this will do so much for the development community.
Thanks to Project-Infrared, there's now a pretty straightforward way to add motion tracking to the HoloLens: Connect it to a Kinect.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
An interesting new use-case for the Microsoft HoloLens appeared in a YouTube video from Washington-based DataMesh last month. In it, you can see the HoloLens working in conjunction with the Microsoft Surface Studio, Surface Dial, and Surface Pen for 3D model detailing and visualization in real time.
Like previous installments in the Pokémon series, as you progress through Pokémon GO you'll be able to evolve your Pokémon into more-powerful monsters with new and more-damaging attacks. However, unlike older entries in the series, your Pokémon won't simply evolve when they reach a certain level. Instead, you'll have to "feed" them a certain amount of character-specific candy to induce the transformation.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
Have you ever wanted to control a swarm of robots? Well, now you can! Robotics researchers at New York University (NYU) have created an app which controls 'bots from your smartphone, using augmented reality. This AR app would certainly come in handy when you want to make a coffee from the comfort of your couch, but let's not get ahead of ourselves!
Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reality applications, tools, devices, input/output methods, and components. The AR Landscape lists 312 companies, representing $12.1 billion in funding and $69.6 billion valuation. It runs the gamut from startups and innovato...
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.
Legacy Games, developer of mobile games for children, has just updated Crayola Color Blaster, an augmented reality Android adventure for Google Tango devices, with new content.
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
In this first part to my series on getting started with Windows Holographic, we are going to cover everything you need to get set up for developing HoloLens apps. There are many pieces coming together to make one single application, but once you get used to them all, you won't even notice. Now there are different approaches you can take to make applications for HoloLens, but this way is simply the fastest.
Augmented and mixed reality started as a lofty promise that's just now taking form, but with several companies taking somewhat different approaches, it's hard to understand what's what. Let's take a look at the three big players and what they're doing: HoloLens, Meta, and Magic Leap.
Welcome back to this series on making physical objects come to life on HoloLens with Vuforia. Now that we've set up Vuforia and readied our ImageTarget and camera system, we can see our work come to life. Because in the end, is that not one of the main driving forces when developing—that Frankenstein-like sensation of bringing something to life that was not there before?
The HoloLens is the world's first untethered holographic head-mounted computer, which Microsoft has been rather proud of—and they have every reason to be. Of course, as soon as we developers get adjusted to the idea of keeping the scope of our projects inside the bounds of the HoloLens' processing power, Microsoft hits us with the Holographic Remoting Player.
In this first part of our tutorial series on making physical objects come to life on HoloLens, we are going to set up Vuforia in Unity.