We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
News: This Atari 3D Sneaker NFT Auction Is Using Snapchat to Let You Try Before You Buy on the Blockchain
When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at launch.
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.
News: HTC Vive Project Proton Concept Devices Offer Potential Future High-End & Mobile AR Wearable Options
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
News: Facebook's Smartglasses Are the New AR Hype, but It's Becoming Clearer That a Metaverse Platform War Is Coming
Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
News: 10 Remote Collaboration Apps for HoloLens, Magic Leap, & Mobile That Can Substitute for in-Person Meetings
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
News: Rokid's New Smartglasses Mirror Content from Smartphones, Desktops, & Consoles to Virtual Screens
After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.
In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.
The limitless applications of 3D data visualization will enable a more efficient approach to many of life's problems. Each day, developers exploring this technology are finding new ways to solve these problems in mixed reality; 3D modeling, easier house management, spinal surgery, and forest fire management are just a few recent examples of ways 3D data visualization can benefit us all.
The highly anticipated VR headset hasn't been on the market long, but there's an issue that has some consumers, and even government officials, concerned about the Oculus Rift. You probably guessed the issue surrounds privacy and the extensive, not-so-secret way that it's collecting your personal data. The privacy concerns came about as various customers and media outlets took notice of the rather lengthy Terms and Services that pop up once you strap yourself into the Rift headset.
News: Looking Glass Teams with Reggie Watts to Auction Holographic NFT Art, Paving Way for Popularizing AR Art You Can Hold
The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram.
News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.
Market Reality: Olympics AR Content on Instagram & Google, Facebook's Metaverse, & Snapchat's Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
News: Facebook Finally Opens Oculus Quest Passthrough Feature to Developers, Making the VR Device an AR Playground
Facebook Reality Labs chief Andrew "Boz" Bosworth does a lot of hinting and teasing of what's coming next at Oculus, often with only a vague timeline on the horizon.
On Friday, the Tokyo Olympics finally kicked off after massive delays and complications due to the pandemic.
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
News: This Is How You Can Join LeBron James & Warner Bros. Space Jam Cartoon Characters in Augmented Reality
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."
In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.
It's all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
News: Snapchat, Google & Verizon Highlight Humanity's Impact on the Environment with AR for Earth Day
It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.
News: Facebook Upgrades Spark AR Platform for Instagram with Segmentation & Marker Tracking Capabilities
Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality.
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.
As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind.
One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.
News: 15 Remote Assistance Apps Driving the Enterprise Sector of Augmented Reality, from HoloLens to iPhone
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
Have you ever seen pictures or videos of balloons being let go into the sky and randomly floating away in all directions? It's something you often see in classic posters or movies. Well, guess what? Now you'll be able to do that without having to buy hundreds of balloons, all you'll need is ARKit!