While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
While ARKit and ARCore will bring markerless AR to hundreds of mobile devices, and companies like uSens and Wikitude providing tools to help developers extend the markerless capabilities to their apps, there is still a place for marker-based AR.
While 3DQR takes a "one size fits all" approach, Thirtyseventy Digital builds customized solutions for businesses.
The company applies a range of disciplines, including IoT, retail displays, user experience, and app and content development, with use cases that leverage AR as well. For example, they designed an AR retail experience for German appliance maker AEG.
Over the summer, Merge VR began selling the Merge Cube through Walmart.
Every Tuesday, Next Reality gives readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. You can browse previous Brief Reality reports, too, if you'd like.
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