When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat.
When it comes to using augmented reality to communicate to customers, carmaker Genesis is opting to inform customers with their Virtual Guide. Tilly's, meanwhile, hopes to engage customers with their augmented reality scavenger hunt.
From a hardware perspective, Asus is pursuing the consumer market with its ZenFone AR, while RealView is aiming at professionals, specifically surgeons, with their HOLOSCOPE-i device.
With the Genesis Virtual Guide, owners can scan various areas of the car to obtain information, videos, diagrams, and other augmented reality content. For instance, scanning the engine gives owners step-by-step maintenance walkthroughs, while scanning the instrument panels and buttons inside the car give the users a description of the item.
"As a new luxury brand we continue to focus our efforts on the continually evolving customer expectations and innovations. Our mobile app strategy is designed around empowering our customers and helping them to save time and frustration. The Virtual Guide provides our owners with a new way to learn about and get to know their vehicles," said Erwin Raphael, general manager of Genesis in the US, via a news release.
To capitalize on the "back to school" shopping season, clothing retailer Tilly's has launched a scavenger hunt powered by Zappar's augmented reality platform.
Fittingly sponsored by JanSport, the in-store promotion is built around social media personality Shonduras. Shoppers are tasked with finding markers at in stores locations and scanning them with the Tilly's app for iOS or Android to unlock augmented reality content and to gain entries into a sweepstakes.
Unveiled during I/O 2017, the ZenFone AR is the first to support Tango as well as Google's Daydream virtual reality platform. The device sports a 5.7-inch display and a smaller form factor than the Lenovo Phab 2 Pro, the first Tango device released last year, along with a 23MP rear camera capable of 4K video recording and an 8MP front camera.
Verizon customers can purchase the device with 6GB RAM and 128GB storage for $648, or $27 per month in 24 monthly installments. Customers on other carriers can acquire the device unlocked for $699 through Amazon, listed with 8GB RAM and 128GB storage, or they can opt for a slimmed down version with 6GB RAM and 64 GB storage for $599.
The HOLOSCOPE-i displays 3D interference-based holograms in free space, which surgeons can manipulate with hand gestures. The RealSense component will enable for precise recognition of these gestures.
"Since our customers demand millimeter accuracy and very low latency for the interventional procedures, it is crucial for us to provide them with these useful, accurate and fast tools, based on the RealSense depth camera which we found to be the most advanced depth sensing technology out there today," said Aviad Kaufman, RealView's CEO, in a news release.
Every Tuesday, Next Reality gives readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. You can browse previous Brief Reality reports, too, if you'd like.
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