While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
In the meantime, Microsoft's HoloLens 2 team opened up to Next Reality about its very real AR headset as the rumors of the unconfirmed smartglasses from Apple surface again.
Meanwhile, Matterport moved up a couple of spots on the AR power rankings, while Meta Company plunged another few spots as its patent infringement saga continues.
At MWC last week, Next Reality's Adario Strange met with Microsoft's Greg Sullivan, the company's director of communications, who devotes much of his focus to the HoloLens and the Azure cloud computing platform.
In the past, the two have talked a lot offline about immersive computing and what the future holds for Microsoft, as well as the overall space. This time, we covered a number of topics, including nit-picky issues with the original HoloLens, to the future of augmented reality as a computing platform in general.
Read on for the inside story of the HoloLens 2 and how Microsoft intends to make an impact on the future of enterprise augmented reality...
REALITY BITES: Niantic is intent on evolving its location-based games into marketing tools. For instance, at international travel trade show ITB Berlin, the company is convincing attendees that its location-based games can be a tool in turning cities into tourist attractions.
The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual.
Well-known Apple analyst Ming-Chi Kuo has released a new report that claims that Apple's first augmented reality device will go into production in the fourth quarter of this year.
Keep reading to learn more juicy details on the latest rumors and to decide if you're ready to throw more money in Cupertino's direction...
REALITY BITES: While the tech industry has a reputation of being a boy's club, women have begun to shake up the gender makeup of the industry's leadership. Coinciding with International Women's Day, Wikitude promoted Nicola Radacher, the third employee ever hired by the company, to the post of chief operations officer.
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
This week, the 3D content capture company confirmed the investment via Twitter, stating that it had closed the funding round to further the development of its technology.
Read further to find out why Matterport's technology is important for the augmented reality industry and why it's an attractive segment for investors...
REALITY BITES: The use cases of augmented reality in healthcare provide some of the more fascinating visuals in the enterprise segment of the industry. Medical animation studio Anima Res, one of the winners of Magic Leap's Independent Creators Program, is turning heads on Twitter, including surgeons operations leaders alike, with demo videos of its technology.
The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner.
In the latest legal filing, representatives for Meta Company have asked the court to vacate the default judgment against the company Next Reality reported on in February.
Continue reading to dive into the latest chapter in Meta Company's long swan song...
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. Check out previous editions of Market Reality for more news you may have missed.