It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
Market Reality: Apple Prepares AR Hardware for 2020, Sony Delivers AR Ghosts, & 8th Wall Expands Web Capabilities
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
We have seen Kickstarter-launched wearables before, but this one is particularly unique and may even have you blinking a bit in wonder when you see how it functions.
Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion?
News: Apple Augmented Reality Wearable & iPad Pro with Rear Depth Sensor Arriving First Half of 2020, Report Says
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
News: 8th Wall Escalates Race for Volumetric Video Content with Microsoft Mixed Reality Capture Support
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions.
News: Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
Market Reality: Verizon Buys Jaunt, Zuckerberg Faces Off with Musk for BCI Tech, & Magic Leap Assists with 5G Revolution
Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.
News: Apple Acquires Motion Capture Firm iKinema, Adding Another Piece to Its Augmented Reality Toolbox
Apple remains shrouded in mystery while continuing to sweep up small companies ahead of a rumored augmented reality headset launch.
Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
News: Facebook Leak Reveals Zuckerberg's Plans for Brain-Controlled AR & VR in Wake of Elon Musk's Neuralink Development
The recent Oculus conference in California revealed just a bit more about Facebook's secretive plans to compete in the augmented reality space with its own wearable devices.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Market Reality: Facebook Confirms Smartglasses & AR Cloud Platform as Unity Expands Its AR Capabilities
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
News: Oculus Confirms Reports of Coming AR Glasses & Cloud — but Will You Really Trust Facebook to Map Inside Your House?
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
News: Unity Previews Mobile App for MARS, Extends AR Foundation to HoloLens & Magic Leap, & Introduces XR Interaction Toolkit
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
Market Reality: North & Snapchat Use iPhone's TrueDepth Camera for Mobile AR & Magic Leap Adds Concepts as App Category
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
Drone mishaps, such as the collision that scratched a military helicopter in New York, are becoming something of an everyday hazard.
News: Smartglasses Maker North Brings Its Focals Showroom to Your Home via iPhone's TrueDepth Camera
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
Market Reality: Snap CEO Tops NR30, Apple Sneaks Spatial Awareness into New iPhone, Daqri Runs Out of Runway
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
News: Apple Buried a Detail About iPhone 11 Pro That Moves It Closer Toward a Future AR Smartglasses Product
Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
Market Reality: Apple Leaves Clue to AR Headset, Magic Leap Digs for Dinosaurs, & Lenovo Lures Marvel to Mirage
As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm.
Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.
Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost.
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Market Reality: Magic Leap Gets New AT&T Streaming App, 6D.Ai Partners with Qualcomm, & Ximmerse Previews Rhino X
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
News: Oculus CTO John Carmack Outlines the Future of AR, Knocks Magic Leap for Marketing Hype in New Interview
The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.
Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower.
Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.
News: Magic Lines Works to Restore Mobility to Parkinson's and Dementia Patients Through AR on Magic Leap & HoloLens
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.