News: Apple's Tim Cook, Google's Sundar Pichai, & Snap's Evan Spiegel Deliver Strategic Insights into AR in 2020 & Beyond
The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it.
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
News: Startup Ubiquity6 Expands 3D Object Social Network into AR Cloud Creation with Display.land Studio
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
After introducing and launching Reality Composer alongside iOS 13 and ARKit 3 last year, Apple is making it easier for developers to create apps with it.
News: Artists Transform Brooklyn Light Installation into Instagram AR Filter That Doubles as Dimensional Portal
What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world?
Market Reality: Samsung Prototype, Mastercard App, Plus Vuzix, 0Glasses, & Pacific Future AR Wearables Shown Off at CES
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
News: Hong Kong Startup's Am Glass Wearable Offers Powerful Augmented Reality Smartglasses Alternative to Nreal Light
We've been predicting the rush of augmented reality wearable makers from China for a couple of years, and now it looks like it's in full swing, with one of the most promising entrants coming from startup Pacific Future.
While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.
Despite some of the biggest players in tech still lagging in terms of offering smartglasses options, there are nevertheless a number of smartglasses makers, including North and Vuzix, with consumer-grade smartglasses on the market right now.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
Market Reality: Apple & Snap Boost AR Features, Magic Leap & Nreal Work on Truce, & Mojo Vision Unveils Smart Contacts
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the outstanding feat of "magic" presented, we nevertheless hold fast to our survival-based grip on the truth: we just saw simply "can't be real."
News: Unity Previews Immersive Art Experiences for Mobile AR, Magic Leap One, & HoloLens at Upcoming Sundance Festival
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
News: China-Based Startup 0glasses Looks to Challenge Nreal Light with Its RealX Augmented Reality Smartglasses
Brace yourselves: Nreal Light clones are coming. Since the China-based startup wowed the crowd at CES 2019 with its consumer-centric smartglasses, a number of followers from Asia have emerged, and all with very similar aesthetics to Nreal Light.
The world of CES, the annual technology conference in Las Vegas, usually brings a few surprises, but few expected Samsung to fire off its first real augmented reality salvo at the event.
News: Vuzix Reveals Next-Gen M4000 Enterprise Smartglasses, Shows Off Smart Swim AR Wearable for Aquatic Athletes
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
News: Nreal Light Intros Nebula for Augmented Reality Interfaces on Android Apps, AR Cloud & 6DoF Controllers
With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.
Market Reality: The Year in AR — HoloLens 2, Magic Leap's Rocky Ride, Apple's Future, & AR Startups Under Pressure
When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.
While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space.
Market Reality: Google Lens Pairs with L'Oreal, 8th Wall Riffs on Pink Floyd, & Magic Leap Delivers Holiday AR
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
Market Reality: AR Leaders Predict 2020, Nreal Fights Back, Elon Musk's Vision in AR, & Magic Leap's Boosters
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
News: Augmented Reality Apps Account for Over Half of the Top 10 Most Downloaded Apps of 2019, Report Says
If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.
News: 8th Wall, Amazon Sumerian & Trigger Team Up to Deliver Web AR Promotion for 'Jumanji' Movie Sequel
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
News: Niantic Bringing Buddy Interactions to AR+ Mode in Pokémon GO, Shared Experiences with Other Trainers to Follow
It looks like Pokémon GO players may get a surprise gift from the game's developer, Niantic, this holiday season.
Market Reality: Google Updates ARCore & Cuts Glass, Star Wars AR in Japan, & Hands-On Magic Leap for Fashion & Voice
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
With big-name tech companies like Apple and Facebook gearing up to push out their own smartglasses in the coming years, engineering conglomerate Bosch has been working on the optical components that could help the competition catch up.
China-based smartphone maker Oppo is ready to put Qualcomm's latest Snapdragon chips in its latest round of smartphones, but, like Qualcomm, Oppo is also preparing to move on to augmented reality wearables.
Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features.
While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
Market Reality: HoloLens 2 Hits Primetime TV, Qualcomm Unveils XR2 Chip, & Magic Leap Tops 2019's Biggest AR Investments
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
News: Qualcomm Launches Snapdragon XR2 5G for Next-Level AR Hardware & Reference Design for AR Wearables
As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
News: Snap Unveils Gucci Edition of Spectacles 3, Film Shot via Spectacles 3 by 'Kids' Director Harmony Korine
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
Market Reality: Facebook Adds AR to TV, Magic Leap Gets New App from Insomniac, & Five Nights at Freddy's Debuts in AR
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show.
Market Reality: Hello Kitty Comes to AR, Epic Games Negotiates with Nreal, & Magic Leap Weathers Exec Turnover
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
News: Marina Abramovic's Volumetric Art Piece Heads for Christie's Auction Block After Debut in Magic Leap
Some people believe that art makes artists immortal, and now one of the best known performance artists on the planet is working on taking that immortality into the realm of augmented reality.