Market Reality: HoloLens 2 Arrives, Valve Reportedly Assists Apple with AR Device, & Niantic Prepares AR Cloud Launch
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware.
News: Niantic Preps Multiplayer Mode for Pokémon GO, Plans Limited Launch of Real World Platform via Creator Program in 2020
Augmented reality gaming pioneer and Pokémon GO mastermind Niantic is putting the pieces on the gameboard to prepare developers and gamers for the launch of its AR cloud platform.
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
News: Adobe Releases Aero App to Compete Head-to-Head with Apple's Reality Composer for Mobile AR Development
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
Market Reality: Magic Leap Preps Magicverse, Facebook Reveals Computer Vision Research, HBO's 'Watchmen' Enter AR
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users.
Just like Apple and Google, Facebook has been working to develop computer vision shortcuts designed to give mobile apps augmented reality superpowers.
Following up on the initial tease over three months ago, Snap Inc. is finally letting the public get its hands on its new Spectacles 3 wearable device.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
Market Reality: Samsung Diversifies AR Hardware Bets, PTC Acquires Onshape, & Nvidia Takes AR Content to the Cloud
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.
News: Vuforia Parent PTC Goes All-In on 3D Content Creation with $470 Million Acquisition of Onshape CAD Platform
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.
Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
Market Reality: Magic Leap vs. Nreal Lawsuit Update, Disney & Target Do AR Marketing, Sotheby's Comes to Magic Leap One
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
Market Reality: Apple Prepares AR Hardware for 2020, Sony Delivers AR Ghosts, & 8th Wall Expands Web Capabilities
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
News: Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
We have seen Kickstarter-launched wearables before, but this one is particularly unique and may even have you blinking a bit in wonder when you see how it functions.
Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion?
News: Apple Augmented Reality Wearable & iPad Pro with Rear Depth Sensor Arriving First Half of 2020, Report Says
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
News: 8th Wall Escalates Race for Volumetric Video Content with Microsoft Mixed Reality Capture Support
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
Market Reality: Verizon Buys Jaunt, Zuckerberg Faces Off with Musk for BCI Tech, & Magic Leap Assists with 5G Revolution
Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.
News: Apple Acquires Motion Capture Firm iKinema, Adding Another Piece to Its Augmented Reality Toolbox
Apple remains shrouded in mystery while continuing to sweep up small companies ahead of a rumored augmented reality headset launch.
Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
News: Facebook Leak Reveals Zuckerberg's Plans for Brain-Controlled AR & VR in Wake of Elon Musk's Neuralink Development
The recent Oculus conference in California revealed just a bit more about Facebook's secretive plans to compete in the augmented reality space with its own wearable devices.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Market Reality: Facebook Confirms Smartglasses & AR Cloud Platform as Unity Expands Its AR Capabilities
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
News: Oculus Confirms Reports of Coming AR Glasses & Cloud — but Will You Really Trust Facebook to Map Inside Your House?
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
News: Unity Previews Mobile App for MARS, Extends AR Foundation to HoloLens & Magic Leap, & Introduces XR Interaction Toolkit
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
Market Reality: North & Snapchat Use iPhone's TrueDepth Camera for Mobile AR & Magic Leap Adds Concepts as App Category
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.