AR Snapshots: Become a Cat for Video Calls, Rock Out as an Elephant, Then Have Fun with Poems & Emojis in AR
Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals.
News: FinchRing Controller Handles Gesture Control & Hand-Tracking for Nreal Light & Other AR Headsets
High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactions in AR space.
Market Reality: Magic Leap & Epson Cater to Enterprise Customers, Lego & Smithsonian Launch New AR Apps
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
Market Reality: Apple Launches AR App, Brands Blitz Super Bowl with AR Ads & AR Content Arrives for Zoom via Arvizio
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
News: Apple Harnesses the Power of the iPhone 12 Pro LiDAR Scanner for Its New 'For All Mankind' AR App
The realm of science fiction isn't all lasers and cute green toddlers, sometimes alternate science history is sci-fi, too, as exampled by the Apple TV Plus series For All Mankind.
February is the shortest month, but it's marked by the celebration of Black history and the celebration of romantic love.
Like the layers of an onion, 2021 continues to peel back new hints of Apple's kinda-secretive augmented reality device development.
San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.
News: Qualcomm Unleashes Its Own Snapdragon XR1 AR Smart Viewer Reference Design to Support AR Smartglasses Makers
The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.
News: Nreal Announces Move to Expand AR Smartglasses Sales to US, Europe & Launch Enterprise Edition in 2021
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels.
Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life.
News: Arvizio Brings AR Collaboration to Zoom Meetings with Immerse 3D App for Smartphones, HoloLens & Magic Leap
As businesses flocked to Zoom, Microsoft Teams, Google Meet, and other video conferencing platforms to bridge the gap, we wondered aloud -- why aren't more companies leaning even more heavily on augmented reality?
The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
Market Reality: Microsoft Intros HoloLens 2 Variant, Canon Sets High Price for AR Headset & Apple AR Rumors Re-Emerge
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
News: Apple AR/VR Headset Will Sport 8K Displays & LiDAR with Q1 2022 Arrival Timeframe, Report Says
Rumors around Apple's not-so-secret development of an AR/VR headset have been prevalent throughout the young year, but the latest round of reports move speculation of the device into a clearer view.
Market Reality: Magic Leap Founder Launches New Company, Snap Acquires AI Tech, & Facebook Offers Spark AR Classes
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
News: Volvo Teams with Unity to Let You Test Out the XC40 SUV in AR, Launches Developer Innovation Portal
To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets.
News: Canon's MREAL S1 Eye-Popping Price Tag Makes HoloLens 2 Look Like a Bargain, Here's the Japanese Device in Action
You only 'thought' the HoloLens 2 was the most expensive augmented reality device on the market. As with many things tech, Japan is here to up the ante with what may indeed be the most expensive AR-dedicated wearable we've seen—the Canon MREAL S1.
Hand tracking is a key component in making natural interactions with augmented reality content, and one of the leading technology makers in this discipline has just improved on its tracking engine.
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
The year 2021 is already promising to yield a number of major shifts in the augmented reality landscape, and Snap is signaling that it has every intention of being an aggressive part of that narrative.
AR Snapshots: Horsing Around, Rocking Out Like KISS, Dancing with Virtual Being & More with Snapchat AR
Snapchat's face tracking has certainly come a long way. This week, we've got an example of one effect that is nearly guaranteed to freak out your friends.
Market Reality: Magic Leap Virtual Meetings App, More Apple AR Headset Rumors, & Lenovo Unveils Enterprise Smartglasses
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation.
The latest whispers about Apple's plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain.
The world of politics can sometimes get a little toxic, but with the new administration, there's already a bit of whimsy creeping back into the online meme space.
News: Snapchat Presidential Inauguration Lens Lets You Be in the Crowd at Joe Biden's Historic Event
The United States is poised to begin a new political era this week, but due to recent events in Washington, D.C., as well as the ongoing pandemic, the traditional inauguration crowds are absent.
The focus on augmented reality over at Apple is, so far, restricted to the iPhone and the iPad. But if some of the most reliable analysts in the business are to be believed, we'll probably see some kind of AR or VR wearable from the company later this year.
News: Unity Releases Open Beta Project MARS Companion App for Capturing Scene Data & Creating Content
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
Rumors of Apple developing smartglasses have persisted as prophecy since 2016, but the arrival of what many herald as the savior of augmented reality have eluded even Nostradamus himself.
Most iPhones are more than capable of shooting crispy, high-quality video, perfect for any TikTok account to use. But if you're serious about the platform, especially in the long-run, you don't want just any iPhone. Instead, you'll want to pick up an iPhone 12 Pro or 12 Pro Max.
Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it.
To kick off 2021, the Apple rumor mill is spinning yet again. This time a familiar item is on the menu: an augmented reality device.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
News: Here's How Anyone Can Create an AR Snow Globe Scene Using Adobe Aero & Some Holiday Imagination
Just because 2020 has been rough for most of the planet, there's no reason you can't enjoy a bit of holiday cheer as you prepare to say goodbye to this year using the power of augmented reality.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.