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Market Reality

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Oct 1, 2021

The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.This week, NASA launched several major new initiatives that involve AR as an essential piec ...

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Sep 24, 2021

As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways.Facebook is currently facing yet another round of public and governmental scrutiny over ...

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Sep 10, 2021

When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books.Not only did Facebook ...

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Sep 3, 2021

Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to ...

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Aug 27, 2021

The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers o ...

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Aug 20, 2021

The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.From the launch of a new US government initiative to secure augmented reality exp ...

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Mar 13, 2021

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Re ...

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Feb 12, 2021

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.Of course, the advertising industry is one of th ...

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Feb 8, 2021

If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards ...

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Jan 29, 2021

Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.Leading the charge is former Magic Leap CEO Rony Abovitz, who l ...