Market Reality: Magic Leap One Availability Expands via Third-Party Service, Snapchat Sings Shoppable AR Tune

Magic Leap One Availability Expands via Third-Party Service, Snapchat Sings Shoppable AR Tune

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."

Elsewhere in augmented reality, marketing teams continue to leverage the emerging technology to engage with customers and move units. In particular, pop star Ariana Grande recently hit a high note with Snapchat for her latest album, while Treasury Wine Estates just poured another round of tech-powered wine for everyone via AR-enable labels.

Magic Leap One Now Available Worldwide Through Big Apple Buddy

Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.

Residents in over 110 countries can now place an order for a Magic Leap One through a third party, namely, New York City-based Big Apple Buddy.

Billed as a shopping concierge, the New York-based company charges customers for the cost of the item ordered, shipping via DHL or FedEx, and a service fee of $50 for the first item and $15 for each additional item. The company promises delivery in "as little as two business days," although Magic Leap's official documentation quotes 120 days for fulfillment.

Read on to learn more about how the process works and how the company skirts around Magic Leap's stringent order fulfillment model. After that, continue reading about what's under the hood of the Magic Leap One...

REALITY BITES: Watch as Tom Emrich, founding partner of Super Ventures, spoke with Cambridge House about the future of augmented reality technology. In particular, Emrich covered the six areas for investment in augmented reality, the hardware and software challenges the industry must overcome to push the technology forward, and his passion for immersive technologies.

Snapchat Secures Another Music Artist for Shoppable AR

It looks like Snapchat is becoming the MTV of augmented reality.

On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.

Available in the Snapchat app for iOS or Android via the Lens carousel (or through this Snapcode), Grande fans are treated to a front-facing camera AR effect of the artist's trademark animal ears and a face mask, as well as a snippet of her song "Breathin."

Read more about how the Shoppable AR platform is attracting recording artists to promote their music and merchandise through Snapchat...

Images by Tommy Palladino/Next Reality

REALITY BITES: Planar, makers of an AR platform for creating real-time 3D models of rooms, has closed a $3.9 million Series A funding round, with The Venture Reality Fund and Colopl Next, Inc. participating. The funding will enable the Austin, Texas-based company expand as a solution for the insurance claims and home improvement industries.

Treasury Estates Launches Another Line of AR Wines

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.

When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels become animated within the app's camera view. Three wines are available, with artist Celia Cruz featured on the Chardonnay, journalist Nellie Bly covered on the Cabernet Sauvignon, and entertainer Josephine Baker spotlighted on the Red Blend.

Continue reading to find out how Treasury Wine Estates is building its brand on augmented reality and the success the company is realizing through the technology...

Image via Treasury Wine Estates

REALITY BITES: Google and Apple are making inroads with K-12 schools in the US regarding augmented reality education tools, but what about higher learning in academia? David Rapien, an assistant professor and educator at the University of Cincinnati's Lindner College of Business, recently delivered a TED Talk about how augmented reality can be applied to teach advanced business concepts.

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. Check out previous editions of Market Reality for more news you may have missed.

Cover image via Magic Leap

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