Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware

Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware

This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.

Fittingly, investment in AR made headlines this week, as Magic Leap acquired a mesh computing company that could facilitate the evolution of Magic Leap's hardware, and Snap CEO Evan Spiegel told his employees that investment in augmented reality, including future hardware, will be a priority for 2019.

In addition, entertainment companies Sony Pictures, NBC Universal, and Warner Bros. continued to lean on augmented reality as a way to squeeze a little more juice out of its intellectual properties.

Disney CEO Bob Iger Headlines AR Investment Leaders of 2018

If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Capital, investors poured a record $3.6 billion into the space over 12 months as of the end of the first quarter of 2018.

Overall, the investors of the NR30 aren't just providing the financial fuel driving the augmented reality industry; they're also seeding the business world with the underlying framework to support a historic paradigm shift that may scale larger than any tech before it. These early AR investors understand that the time to invest is now before the new AR reality is widely evident to the rest of the investing community.

Without investors, the industry doesn't exist. These are the AR financiers who are leading the way...

Image via Next Reality and Disney

REALITY BITES: On the subject of AR investment, micro-LED display maker VueReal has received $8.5 million in funding from the Sustainable Development Technology Canada (SDTC) organization. The funds will enable the company to execute a $26 million project that consists of expanding its team and opening a new fabrication facility.

Magic Leap Acquires Computes & Its Mesh Computing Platform

The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.

On Friday, Magic Leap announced the acquisition of Computes, Inc., makers of a decentralized and distributed mesh computing platform. Using a blockchain-based peer-to-peer network, Computes can leverage unused computing capacity from idle computers around the world and apply the processing power to perform the heavy lifting required for mesh computing.

Continue reading to learn more about the acquisition and what it means for the future of Magic Leap's augmented reality platform, then continue reading about the company's partnership with Brainlab to offer Magic Leap devices as a medical imaging solution...

REALITY BITES: Web-based AR experiences have the potential to spur further growth in AR by enabling online retailers to adopt the technology and integrate it into their websites. Alexander Borodin, co-founder of VT Labs and a full-stack web developer, explains how easy it can be to implement AR Quick Look, Apple's flavor of web-based AR, in a Shopify store.

Snap's Near-Term Plans Include Investing in AR Hardware

In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.

In other words, Snap is definitely planning on getting into the smartglasses game.

In the memo, Spiegel emphasizes leadership in augmented reality (as well as profitability) as one of the main vectors by which the company will achieve its near-term goals. This includes "investing in Spectacles hardware as an enabler of our augmented reality platform."

Keep reading to find out how augmented reality will continue to drive growth for Snap in 2019 and beyond...

Image by Spectacles/YouTube

REALITY BITES: Snapchat's AR arch-nemesis, Facebook, announced this week that its Camera Effects AR platform will now be called Spark AR. In addition, the company is proceeding to expand the platform's availability to Instagram via a closed beta release.

Ghostbusters Takes Aim at Pokemon GO's AR Gaming Throne

Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living.

As hinted by previous gameplay reveals, the game from Sony Pictures and franchise caretaker Ghost Corps borrows liberally from location-based AR standard-bearer Pokémon GO while putting its own spin on the gameplay.

Read more about the game and the potential for popular media franchises to follow in the footsteps of Pokémon GO's success...

REALITY BITES: Speaking of Pokémon GO, the game's developer, Niantic Labs, is encouraging players of Pokémon GO and Ingress to visit trails and rivers across the US in celebration of the 50th anniversary of the National Trails and Wild & Scenic Rivers acts. Between now and the end of the year, players can receive a commemorative patch in honor of their participation.

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. Check out previous editions of Market Reality for more news you may have missed.

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Cover image via Lenovo/YouTube

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