Next Reality News
News: JigSpace Puts Together $4.7 Million in Funding to Expand AR Tutorial Technology
The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.
News: Snapchat Extends Its AR Lenses to Viber Messaging App
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
Opinion: Cash App & Megan Thee Stallion — Making Smartglasses Cool Again Starts Here, with the Culture
No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us.
News: AR Cloud Startup Ubiquity6 Gobbled Up by Discord
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
Market Reality: Apple & Samsung Partner with Snap, HoloLens 2 at the Museum, & Inside the Varjo Reality Cloud
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
News: Magic Leap CEO Peggy Johnson Talks Remote AR Meetings Ahead of Magic Leap 2 Release
The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.
News: Snap Teams with Universal Music Group to Further Mainstream Its AR Platforms
The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings.
News: Varjo Reality Cloud Makes Virtual Teleportation Possible with XR-3 Headset & Its LiDAR Sensor
While Apple was one of the first to integrate LiDAR into mobile devices for depth sensing, headset maker Varjo has developed a truly remarkable feat with its implementation of the sensor.
News: Microsoft HoloLens 2 Brings Extinct Animals Back to Life at Paris National Museum
We already know that the US Army will be using its modified HoloLens 2 for special missions, and major businesses are deploying the augmented reality device for enterprise use cases.
News: Apple & Snapchat Use AR to Let You Travel on the New York Subway System via Apple Pay
Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county's subway system.
News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
News: Snap Spectacles Get a New App for Hands-Free Drawing in AR
If you thought Snap's Spectacles were limited to a couple of demos, you haven't been paying attention.
News: Nissan Launches 3D Car Experience on the Streets of London
The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.
Market Reality: Apple & Facebook Spill AR Details, Niantic's AR Transformers, Looking Glass Unboxed, & Snap's Viral Lens
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
News: Mark Zuckerberg Reveals More About Facebook's Upcoming Smartglasses Set to Debut This Year
Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details.
Opinion: Why the Nightmare Scenario of Facebook's Quest VR Advertisements Is Actually a Win, & Will Ultimately Boost AR
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
News: Tencent Deepens Its AR Investment Portfolio with $50 Million in Funding for Ultraleap
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
News: Facebook Develops AI That Can Copy Typefaces & Edit Text in AR
For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text.
News: Apple CEO Tim Cook Teases Future AR Products & Talks Secretive Innovation Process in New Interview
The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months.
News: Looking Glass Portrait — Unboxing the First Mainstream Holographic Display
Not all Kickstarters are created equal. Some take forever to get their products to supporters, and when the product does arrive (usually much later than promised) it's often very rough around the edges.
AR Snapshots: Snapchat Lens Shows Us What Our Fav Live-Action Movies Would Look Like from Pixar Animation
For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favorite movie stars into characters out of a Pixar movie.
News: Niantic Primes Its Lightship AR Engine for Transformers Game, Global Launch Slated for 2021
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
Market Reality: Apple's New AR Tools, Snap Spectacles Apps, Magic Leap Exec Shake-Up, & Microsoft's Military HoloLens
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
News: 'The Matrix' Movie Effects Pioneer & Former Magic Leap Exec Reveals 'Tragic Story' of Startup's Recent Struggles
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
News: Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens
This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during its WWDC keynote.
News: Snap's Spectacles Turned into Immersive AR Dance Teacher via Lens Studio
The debut of the augmented reality version of Snap's Spectacles came with several examples of how the wearable can allow creators to transform the world around them.
News: Magic Leap Experiencing Yet Another Major Executive Shake-Up, Report Says
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
News: Facebook's Smartwatch Will Eventually Include CTRL-Labs Tech for Smartglasses Control, Report Says
If you were to summarize the path Snap has taken towards augmented reality smartglasses with a meme template, how it started would be the first-generation Spectacles camera glasses and how it's going would be the next-generation Spectacles with AR capabilities.
News: Join Loki on His Time-Traveling Adventures with This Snapchat Lens
Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.
News: Apple Pushes ARKit Closer to the AR Cloud with Location Anchors, Expands Face Tracking Support
While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation.
News: Apple's Object Capture Puts 3D Scanning Market on Notice, but Unity MARS Benefits via New Integration
One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey.
News: Microsoft Emerges from the Trenches with More Details Behind the Army Edition of HoloLens 2
When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.
News: Apple Brings 3D Scanning to macOS Monterey with Object Capture
As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind.
News: Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15
Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.
Market Reality: Facebook Debuts Shared AR for Video Chat, Magic Leap Teams with AMD, & Lego Takes AR to the Theme Park
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
News: Facebook Chief Mark Zuckerberg Talks Immersive Remote Video & AR Smartglasses Following Major Reveals from Snap & Google
The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographic video conferencing system.
News: Facebook Focuses on Shared AR Experiences Over Video via Spark AR
After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference.
News: Magic Leap Working with AMD on Processor for Next-Generation Enterprise AR Headsets
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
News: Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
AR Snapshots: Celebrate Pride Month with These Snapchat Augmented Reality Lenses
June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969.