If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
News: Marvel Teams with Snoop, Jaden Smith, Jamie Foxx, Black Eyed Peas & Others for AR Graphic Novel
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player's finger into a produce-slicing katana.
News: We Found All the Silly, Wonderful People Playing with Their New 'Star Wars: Jedi Challenges' Lightsabers
If you know your internet history, then you fondly remember the Star Wars Kid and his epic lightsaber display on YouTube. Now, many years later, everyone is following in the footsteps of the Star Wars Kid thanks to the Lenovo Mirage and the new Star Wars: Jedi Challenges app.
Two characters from the popular sci-fi animated comedy "Rick and Morty" have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.
An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist.
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
News: Google Glass Resurfaces as a Tool to Help People with Autism Improve Their Social Skills via AR
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
After spending a good portion of 2017 teasing us with images and bits of news, Lenovo, in a partnership with Disney and Lucasfilm, has finally released its Mirage AR headset along with the Star Wars: Jedi Challenge game collection.
News: To Win This Obscure Star Trek Game on the HoloLens, Players Need to Control Their Stress Levels
When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation.
As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot.
Thanks to ARKit, homeowners and apartment dwellers can visualize just about every aspect of their abodes, from furniture and decor with the IKEA Place, Houzz, and Amazon apps to new countertops with Cambria's app and retractable awnings via Markilux.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does.
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
News: 'The Book of Alien' Print Book Uses AR to Teach You How to Survive Xenomorphs & Facehuggers on Earth
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
Facebook's camera platform is the augmented reality vehicle of choice to promote the latest musical effort from Taylor Swift. T-Swift's new album, Reputation, dropped today. To get her fans psyched, an AR effect electrifies the user with virtual lightning, while a snippet from one of her songs plays in the background. Previously, Lady Gaga opted for a Facebook filter to promote her Netflix documentary, Gaga: Five Foot Two, which premiered Sept. 22. (Personally, I'm more excited about the new ...
News: This Theater Group Is Taking Entire Audiences into Mixed Reality with Networked HoloLens Headsets
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices.
Augmented reality is making many of our childhood dreams from Star Wars come true. A week after Lenovo gave us the ability to actually play Holochess, Apple has now made it possible to take live video of ourselves and layer on a (non-3D) hologram-like effect, closely resembling the famous Star Wars hologram scene featuring Princess Leia decades ago.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
News: Niantic & Warner Bros. Bringing Every Harry Potter Fan's Dream to Life with AR Game Based on Franchise
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
While Snap's third quarter financial reports disappointed Wall Street, China's Tencent took the opportunity to expand its investment in the social media company.
Since the very first moment I saw the iPhone X track a human face and display the results in real-time on an Animoji character, I've been waiting for the first great hack of this new iPhone feature.