Next Reality News
News: Unity Hustles to Add ARKit 3 Support to AR Foundation
After Apple unveiled ARKit 3 at WWDC on Monday, Unity Technologies wasted little time on ensuring its developers can take advantage of it.
Hands-On: The Varjo XR-1 Developer Edition has Seamless AR to VR Imaging & Low-Latency
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
News: Magic Leap's Neal Stephenson Visits Microsoft HoloLens Headquarters to Talk Augmented Reality
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
News: North Hits the Road Again with New Focals Smartglasses Pop-Up Stores Across North America
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
News: Amazon Adding Virtual Try-On from L'Oréal's ModiFace to Its Beauty Products
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
News: Snapchat Celebrates Pride Month with New Landmark AR Experiences
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
News: Epson to Launch Moverio Assist as Easier to Deploy Smartglasses Remote Assistance Tool
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR remote assistance tools.
News: Magic Leap Adds Sketchfab Support to Its Native Helio Web Browser
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
News: Here's What You Need to Run ARKit 3 on Your iPhone or iPad
If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.
News: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
News: Ellen Degeneres Is Leveraging the Power of Augmented Reality Gaming to Help Save an Endangered Species
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
News: Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
News: Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
News: Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
News: Apple Brings People Occlusion & Motion Capture to ARKit 3 Alongside RealityKit & RealityComposer for AR Development
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
News: Apple's Third Generation of Animoji Adds Memoji Customization & Stickers to Messages
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
News: Unreal Engine 4 Now Available for Microsoft HoloLens 2
A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available.
Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
News: Snapchat Assists Warriors & Raptors Fans in Rooting for Their Teams with NBA Finals AR Experiences
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
News: Vuzix Reveals Price for M400 Smartglasses, Opens Pre-Orders for Early Adopters
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
News: UK-Based Ultrahaptics Acquires Leap Motion for $30 Million
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
News: CGTrader Arms Retailers with Augmented Reality Content via ARsenal Platform
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
News: Nreal Light Consumer Edition Arriving Later This Year for $499
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
News: Mojo Vision Debuts Microscopic Display for Augmented Reality Wearables
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
Hands-On: Here's How Augmented Reality in Google Search Works
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
News: AWE Partners with Accessories Project to Deliver the Ultimate Augmented Reality-Powered Swag Bag
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
News: Scope AR Adds Session Recording to Its Enterprise Augmented Reality Platform
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
News: Looking Glass Pro Workstation Offers Glasses-Free 3D Computing, but at Premium Price
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
News: Meta Rises from the Ashes Under New Ownership, Along with a New CEO
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
News: Sony Pictures & Snapchat Serve Up Creepy Augmented Reality Lens to Promote 'Brightburn' Movie
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Market Reality: North Secures More Funding, Google Unveils New Glass, & McGraw-Hill Takes AR to School
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
News: Amazon Prime Takes Over Times Square with Augmented Reality Apocalypse
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
News: Hollywood Exhibit Uses HoloLens to Transport Fans into the Worlds of 'Back to the Future' & Halo
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
News: Amazon Will Pay You to Help Develop Its Augmented Reality System, No Skills Required
Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.
News: Streem Upgrades Its Augmented Reality Platform via Acquisition of Computer Vision Startup Selerio
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
News: North Focals Smartglasses Update Adds Google Fit, Google Slides, & a Distraction-Free Mode
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
News: McGraw-Hill Jumps into Educational Augmented Reality via Partnership with Startup Alchemie
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
News: Smartglasses Startup North Secures $40 Million in New Funding, Report Says
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.