Next Reality Features
AR Snapshots: Become a Cat for Video Calls, Rock Out as an Elephant, Then Have Fun with Poems & Emojis in AR
Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals.
News: Niantic Preparing Huge Update to Pokémon Go Predecessor Ingress
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.
How To: Use Notification Glance on Google Glass
You may not have noticed it, but Google snuck a new feature into Glass recently. Called Notification Glance, this feature lets you view new notifications by simply looking up at the screen.
Market Reality: Magic Leap & Epson Cater to Enterprise Customers, Lego & Smithsonian Launch New AR Apps
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
News: Snap Acquires Wave Guide Maker WaveOptics for $500 Million
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
News: AR Startup Avegant Shuffles Leadership, Cuts Staff, Report Says
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
News: Niantic Sets Launch Date for Harry Potter Augmented Reality Game, Releases New Trailer
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.
News: LG Partners with CEVA to Develop 3D Camera Module
Though Google and Apple have released their own software-based toolkits for AR, components suppliers continue to advance their technology to better support AR experiences on the hardware side.
News: Fly with Superman Thanks to This Integrative Roller Coaster Experience
Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well.
News: Nreal Fires Back Legal Countersuit at Epic Games Over Naming Dispute
The legal battle between Epic Games and augmented reality startup Nreal isn't cooling off anytime soon.
Market Reality: Hello Kitty Comes to AR, Epic Games Negotiates with Nreal, & Magic Leap Weathers Exec Turnover
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
News: North Lets Focals Owners Share Their Experience with Friends via New Software Updates
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Market Reality: TikTok Enters AR Battle, Facebook Crypto Mystery, Candyman in AR, Avon Immersive, Snap Spectacles Evolve
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
News: Scope AR Streamlines Its WorkLink AR Content Creation Platform into Browser-Based Tool
San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.
Market Reality: Apple Launches AR App, Brands Blitz Super Bowl with AR Ads & AR Content Arrives for Zoom via Arvizio
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
IFA 2014: Oculus-Powered Samsung Gear VR Headset
Samsung has shown off its new smartwatch, the Gear S, and its two new Notes, the Note 4 and the Note Edge at IFA 2014, but it had one more trick up its sleeve.
News: North Cuts Employees After Slicing Price of Focals Smartglasses
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
News: Snap Inc. Planning Smartglasses Version of Spectacles for 2019, Report Says
What many thought was inevitable, based on recent hints, has been revealed to be in the planning stages: Snapchat is working on smartglasses. The surprising information came out on March 2 in a report that also claims Snap Inc. is planning to release version two of its Spectacles product in the third quarter of 2018.
Apple AR: See if You Can Find This Hidden Droid in New Game Demo
Droids are apparently very popular in the world of Apple's ARKit developers. We've seen robot battle games, a realistic robot commander walking the streets, and happy dancing robots.
How To: Expand Your Available AR Effects for Your 3D Spectacles Videos
If you have Snap Spectacles 3, the dual camera-equipped sunglasses capable of capturing 3D photos and video, by now you've likely jazzed up the videos you've captured on the wearable with Lenses via Snapchat.
Market Reality: North & Snapchat Use iPhone's TrueDepth Camera for Mobile AR & Magic Leap Adds Concepts as App Category
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
Market Reality: Apple's New AR Tools, Snap Spectacles Apps, Magic Leap Exec Shake-Up, & Microsoft's Military HoloLens
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
News: How Epic Games Major App Store Win Against Apple Could Change the Mobile Augmented Reality Space Forever
The fight to wrest control of apps from Apple's revenue-focused grip just took a major turn in favor of Epic Games.
Market Reality: Vuzix Pairs with Amazon Alexa at CES, Bill Gates Pushes AR, DAQRI Founder Gets Personal
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
News: A Brief History of Apple AR Smartglasses Rumors: New Update Says They're Coming This Year
To kick off 2021, the Apple rumor mill is spinning yet again. This time a familiar item is on the menu: an augmented reality device.
Market Reality: Magic Leap, Twilio, Jaunt, & Adidas Reveal the Future of AR Content & Communication
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
Market Reality: Aira Raises Funding for Visual Interpreter Service
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
News: Oculus Rift Preorders Finally Begin on January 6th
Virtual reality technology company Oculus VR announced that it will begin accepting preorders for its long-awaited Oculus Rift headset beginning Wednesday, January 6th, at 8 a.m. Pacific time.
News: Ikea & Apple Are Partnering to Let You Virtually Rearrange Your Home
Furniture shopping is about to get a whole lot easier thanks to Apple's AR Kit and Ikea. In an exclusive with Bloomberg Businessweek, Tim Cook, Apple CEO said:
Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
News: Magic Leap CEO Peggy Johnson Talks Remote AR Meetings Ahead of Magic Leap 2 Release
The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.
News: Snapchat Presidential Inauguration Lens Lets You Be in the Crowd at Joe Biden's Historic Event
The United States is poised to begin a new political era this week, but due to recent events in Washington, D.C., as well as the ongoing pandemic, the traditional inauguration crowds are absent.
News: Google Adds Serious Style to Glass with New Partnership
They may not be the coolest looking things in the world, but Google is addressing some of the shortcomings of its Glass hardware by announcing a partnership with Luxottica Group. The company, with over 5000 retail stores in the US, has a strong portfolio of brands under its belt, including Amette, Persol, Ray-Ban, and Vogue. And for this Glass Explorer, the news is welcomed with open arms. Admittedly, these bad boys have come a long way over the past couple of years, just take a look at the i...
News: Apple's AR Wearables Roadmap Includes Mixed Reality Headset in 2022, Smartglasses in 2025 & More by 2040, Report Says
Based on recent reports, we've got a pretty clear picture of what to expect from Apple's rumored augmented reality headset expected to arrive next year, but the outlook is more opaque concerning its consumer-grade AR smartglasses.
Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
News: Magic Leap One Now Available to Most US Consumers, Affirm Partner Offers Buyer Financing
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.