News: NBC's Today Show Uses Snapchat to Let You Dress for the Royal Wedding in Augmented Reality

NBC's Today Show Uses Snapchat to Let You Dress for the Royal Wedding in Augmented Reality

Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show.

Released on Tuesday, the Today Royal Wedding Lens lets you virtually don one of the iconic hats (called a fascinator hat) typically worn by female royal wedding guests.

Like the royal wedding iOS app released by ABC News last week, the Today Show's Lens, which was created using Lens Studio, is less about being useful and more about having fun with the high profile event by becoming a part of it.

Image via Today Show

Once you open Snapchat and scan the Snapcode (see image below), a simple tap of the screen allows you to see just how fabulous you look wearing the fancy headgear. Or just click this link on a phone with Snapchat installed.

The Lens includes two different styles of hat, which you can easily switch with another tap of the screen.

Images by JohnCenaNews/Twitter

And if you're thinking that you might be above taking the Lens for a spin, keep in mind that noted tough guy, pro wrestler, and film star John Cena had no problem using the Lens to drape himself in a bit of royal wedding garb for fun.

Image by Today Show/Snapchat

Is this the best use of Snapchat's AR capabilities? Maybe not, but as yet another vector to help normalize immersive computing in the mainstream, AR and the royal wedding are a perfect match.

It’s Cyber Monday on WonderHowTo! Don’t miss out on all the big sales in the Gadget Hacks shop and Null Byte shop. Use code CMSAVE20 to save on everything, and use CMSAVE40 for all things apps and software. For online courses, apply code CMSAVE70 for the biggest discounts.

Check out all of Gadget Hacks' CM 2020 deals >

Check out all of Null Byte's CM 2020 deals >

Cover image via JohnCenaNews/Twitter

Join our AR community

Get the latest in AR — delivered straight to your inbox.

Be the First to Comment

Share Your Thoughts

  • Hot
  • Latest