Next Reality News
News: Meta Sues Former Employee Over Trade Secrets
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
Dev Report: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as their line of iOS devices, the company has said they understand the importance of the tech.
Brief Reality: Meta, HoloLens, Wikitude Among Auggie Winners
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
News: Apple Bursts onto Augmented Reality Scene with ARKit
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
Market Reality: Outlook for Augmented & Mixed Reality Remains Favorable
With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet.
AWE 2017: Rounding Up All the News from the Augmented World Expo
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
News: Meta Cuts Ribbon on New AR Workspace
Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today.
News: Wikitude & Lenovo Converge for Augmented Reality Cloud Platform
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
News: PTC Offers Free Trial of ThingWorx Platform
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
News: Markerless Tracking & Tango Support Come to Scope AR's Remote Assistance Solution Remote AR
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
News: HoloLens Can Help Travelers Fly the Laptop-Unfriendly Skies
With the US Department of Homeland Security (DHS) banning laptops and tablets on flights originating from 10 international airports, and the United Kingdom taking similar precautions, international travelers are faced with hours of non-productive — or far less entertaining — flight time.
News: Epson Adds Two New Moverio Augmented Reality Headsets
At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products.
News: Aryzon Joins the Race to Be the Cardboard of AR
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
News: Edgybees Extend Drone Prix AR Game to Epson Moverio Smartglasses
Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
Brief Reality: Blippar Transforms into Shazam for Cars
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
News: Take Spectator View to a Whole New Level with DataMesh's MeshExpert
Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture system built off of the Microsoft Spectator View, and MeshExpert DataMix, which offers the ability to blend different types of data with XR and mobile hardware.
Market Reality: Unity Receives Investment from Silver Lake
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
News: The Mummy Unwraps Augmented Reality Scavenger Hunt
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
News: Personal Computing Is Dead, Long Live Collaborative Computing
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
NR50: Next Reality's 50 People to Watch: Amitt Mahajan
From Farmville to selling a company to Google, Amitt Mahajan has been through the startup ringer. Now, as managing partner with Presence Capital, he's funding the future of augmented and mixed reality.
News: Paula the AR Salesperson Is Ready to Take Your Order
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
Brief Reality: ITC Infotech, PTC, Oracle Join Forces for Augmented Reality Service
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
Hands-on: Acer Windows Mixed Reality Dev Kit & Datascape
One thing that I got more and more excited about as we got closer and closer to the Microsoft Build 2017 developers conference was finally learning about the new Acer Windows Mixed Reality head-mounted displays (HMD). Brandon Bray, Principal Group Program Manager at Microsoft, had teased us a few weeks earlier at the Vision Summit event in Los Angeles, California, and said there would be a lot more information at Build. Fortunately for us, he was right.
AWE Giveaway: We Promised Free Passes to the Augmented World Expo & Here They Are
The Augmented World Expo or AWE — if you are a big fan of AR/MR technology, that is a very fitting acronym — is the world's largest conferences dedicated to all things augmented, mixed and virtual reality. AWE is in its 8th year, and with the massive growth we have seen in the space over the last year, promises to be its biggest year yet.
News: HeadsupAR Turns Smartphones into Mixed Reality Headsets
Three years ago, with VR enthusiasts prepared to throw their money at Oculus to get their hands on the yet-to-be-release Rift headset, Google surprised the audience for Google I/O with Google Cardboard, a seemingly late April Fool's joke that actually jump-started virtual reality.
News: Microsoft Demonstrates Holograms with Phase-Only Displays
Microsoft Research has published a technical paper reviewing their work with near-eye displays for virtual and augmented reality to project phase-only holograms.
Market Reality: Aira Raises Funding for Visual Interpreter Service
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
News: Watch the Red Bull Air Race in a Whole New Way with Flight Deck on HoloLens
At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee table has been explored and mocked up, but Rewind not only has done it, they will be releasing it later this year.
News: Tango's Reach Is Being Limited by New Zenfone Exclusive to Verizon
Verizon will be exclusively selling the ASUS ZenFone AR, which supports Tango (Google's mobile AR platform) and Daydream VR.
News: Realfiction's New Mixed Reality Display Projects Large Scale Holograms Without a Headset
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
News: HoloLens Demo Lets Airline Staff View Passenger Emotional State & Flight Details
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
News: Unity & Microsoft Are Giving Away $150,000 for HoloLens Apps & Loaning Out HoloLens Developers Kits
At the Microsoft Build 2017 conference in Seattle this past week, 3D application and game platform Unity, partnering with Microsoft, launched a contest that drives HoloLens developers to realize their ideas into a full-fledged application and possibly win money for it.
News: Will Google's Standalone VR Headsets Enable AR Experiences?
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
News: Amusement Park Pits Guests Against Each Other in Augmented Reality Warfare
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
News: Google Unveils Visual Positioning Service for Tango
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
GIVEAWAY ALERT: AWE Is Here & We Are Giving Away Free Passes!
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
Brief Reality: Blippar Delivers ARcade for M&M's Promotion
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
News: Instagram Swipes Snapchat Lenses with Furry AR Koala Ears & Icy 3D Crowns
Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters.
Market Reality: Upskill Acquires Pristine
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
NR50: Next Reality's 50 People to Watch: Timoni West
If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.