Next Reality News
Apple AR: Put 3D Emojis & Text in Your Videos with Holocam
People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...
Dev Report: Get Your Mobile AR Apps to Go Cross-Platform with Unity's Experimental ARInterface
With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, getting these two frameworks to work together wasn't a priority for either company.
News: NFL Fans Can Paint Their Faces in AR Without Looking Like Complete Maniacs
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
News: Snapchat Proves That No One Can Agree on How to Assemble a Burger
Tech companies are embroiled in controversy this week. No, not the hearings on Russian interference in last year's election; in this case, it's all about the burger emoji.
News: Netflix Hit 'Stranger Things' Spreads Its Promotional Tentacles to Facebook
Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space.
News: Google's New Poly 3D Object Search Engine Looks to Become Go-to Resource for AR Apps
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
Apple AR: Amazon Harnesses the Power of Apple's ARKit for Black Friday Rush
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
News: Microsoft Invites Rest of Europe to HoloLens Party with Expanded Availability in 29 Markets
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.
News: Developer Conjures Virtual Haunted House with ARCore
If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house that's not actually there?
News: GQ's Batman Cover Uses AR to Pull You into the World of Justice League
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
News: ThirdEye Aims for Crowded Enterprise Market with X1 Smart Glasses & App Store
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
News: Magic Leap Adds Master of 'The Matrix' Bullet Time Effect to Secretive Product Team
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
Market Reality: Techstars Sees Easing the Cognitive Load as Killer AR App for Enterprise & Consumers
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
News: Snapchat's 'Stranger Things 2' World Lens Transports You to an Alternate Reality
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
Apple AR: Get in the Halloween Spirit with These Spooky ARKit Apps for iPhone
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
News: Bizarre AR Experiment Serves Tweets for Everything Your iPhone Can See
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
News: Occipital Acquires Paracosm in a Bid to Transform Even the Largest Structures into Virtual 3D Objects
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
News: Developers Can Create Shared AR Experiences Through Twilio's Video Platform
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
News: Doctors Team Up to Use HoloLens & VR App to Perform Live Surgery from UK, India & US
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
Apple AR: MakeSpace's iPhone App Takes the Soul-Crushing Boredom Out of Storage Planning
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
News: Target Focuses on Mobile Web Rather Than App for AR Shopping Tool
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
News: Mastercard, Qualcomm-Powered ODG Smartglasses Use Iris Authentication for AR Shopping
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
News: DARPA, Honeywell Harness AR & VR to Develop Windowless Mini-Tanks
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.
Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
News: Your Banking App Could Soon Help You Locate the Nearest ATM in AR
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
News: Microsoft Has Figured Out How to Double Field of View on HoloLens
One of the most highly-cited drawbacks to the HoloLens is its limited field of view (FOV), but now it appears that Microsoft has solved that problem.
Market Reality: Perfect Corp. & EchoPixel Close Series A Rounds on Interactive Apps
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
News: Now Noobs Can Create AR Apps for Ubimax's Enterprise Platform
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
News: RE'FLEKT Launches Remote Video Support for AR Platform Along with ARKit & ARCore Demo Apps
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
News: Samsung Bringing ARCore Support to Galaxy S8+ & Note 8
As part of the Samsung Development Conference today, Samsung unveiled that they will expand support for Google's ARCore platform to include the Galaxy S8+ and Galaxy Note 8.
News: Mitsubishi Concept Car Includes AR Display to Improve Driver Safety
Self-driving vehicles may be the apex of safe driving, taking human error out of the equation. Until then, augmented reality can help reduce accidents by improving driver awareness.
News: Arcona Could Cover the World with AR Objects
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
News: AR Headsets with Larger Displays from WaveOptics Could Arrive Next Year
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
News: LG Partners with CEVA to Develop 3D Camera Module
Though Google and Apple have released their own software-based toolkits for AR, components suppliers continue to advance their technology to better support AR experiences on the hardware side.
News: Windows Mixed Reality Arrives with Fall Creators Update & Headsets
Today, anyone with a compatible PC can download the Windows 10 Fall Creators Update and experience Windows Mixed Reality.
News: After Gathering Another $502 Million in Funding, Magic Leap May Deliver AR Device in Six Months
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.