Next Reality News
News: Form Adds Support for Heart Rate Tracking via Polar Sensors to AR Swim Goggles
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Market Reality: Magic Leap Gets New AT&T Streaming App, 6D.Ai Partners with Qualcomm, & Ximmerse Previews Rhino X
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
News: Augmented Reality Documentary 'These Sleepless Nights' Explores the US Homelessness Epidemic
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
News: Microsoft Exec Confirms HoloLens 2 Set to Ship in September
Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device.
News: Oculus CTO John Carmack Outlines the Future of AR, Knocks Magic Leap for Marketing Hype in New Interview
The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.
News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
News: Augmented Reality Simplifies Driving the New Double 3 Telepresence Robot
Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower.
News: 6D.Ai Launches AR Cloud & Supplies 3D Maps to Nreal Light & Qualcomm Snapdragon Devices
Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.
News: K-Pop Stars from BlackPink Debut New AR Feature on Candy Crush Friends Saga for Samsung Galaxy Note10 & Note10+
In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
News: Magic Lines Works to Restore Mobility to Parkinson's and Dementia Patients Through AR on Magic Leap & HoloLens
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
News: Ximmerse Reveals New Rhino X Augmented Reality Headset
The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.
News: AT&T TV New Beta Streaming App for Magic Leap One Delivers Live Sports, News, HBO, TV & Movies via Video On Demand
The streaming content vision from Magic Leap recently underwent a quiet but major update, courtesy of AT&T.
Market Reality: Snoop & Mark Ronson Hit AR, DreamWorld & Mad Gaze Launch Wearables, & Google Tests Mobile Hand Tracking
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
News: Airbus Previews Military Sandbox App for HoloLens
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
News: DreamWorld AR Launches DreamGlass Air, a Lightweight Private Theater Screen for Your Mobile Devices
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.
News: Mark Ronson Releases AR Filled, Interactive Music Video on Instagram Featuring King Princess
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire.
News: Google's AI Solution for Hand & Finger Tracking Could Be Huge for Smartglasses
Although early attempts at consumer smartglasses have employed trackpads and handheld or wearable controllers for user input, its the gesture control interfaces of the HoloLens 2 and the Magic Leap One that represent the future of smartglasses input.
News: Snoop Dogg Becomes Snapchat AR Character for His Latest Record
He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release.
News: Microsoft Mixed Reality Capture Demonstrates the Future of Music Videos via Volumetric Capture
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
News: Bentley Concept Car Gets Its Own Augmented Reality App, but the Price of Admission Is Steep, Sort Of
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
Market Reality: Snap Inches Toward Smartglasses with Spectacles 3, Meta Patent Suit Ends, YouTube Launches AR Makeup
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
News: Mad Gaze Joins China's Consumer Smartglasses Gold Rush with Glow Wearable
It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through.
News: ReplayAR Anchors Your Photos in Real-World Locations So You Can View Them in AR Later
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
News: Hollywood Taps into Tech Paranoia Around Augmented Reality in 'Auggie'
Ever since Skynet took over the world in the Terminator film franchise, a large segment of the world's population has feared artificial intelligence.
News: Crypto Startup WAX Offers Blockchain-Based Collectables That Can Displayed in AR via Terra Virtua App
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
News: Judge Issues Permanent Injunction Against Meta Company & Founder in Patent Lawsuit, Prevents Sales of Meta 2 AR Headset
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
News: Facebook Opens Spark AR Beta for Instagram to All Creators, Intros Effect Gallery for Browsing AR Experiences
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
News: Startup Light Field Lab Lands $28 Million in Funding from Samsung, Verizon, & Comcast for Holographic Displays
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
News: Snap Finally Enters AR Smartglasses Territory with Spectacles 3
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
News: China's Huawei Reveals Its Vision of the 5G-Powered AR Cloud Called the Cyberverse
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
News: India Telecom Giant Reliance Jio Partners with Startup Tesseract to Bring Augmented Reality Headsets to the Home
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
News: Younique Joins Growing AR Makeup Try-On Market by Launching Web-Based App
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
Market Reality: HoloLens 2 Lands at FCC, Samsung Adds Depth Cam to Galaxy Note 10+, & the Magic Leap Apps You Can't Miss
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
News: Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
News: 5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
News: Startup Tilt Five Preps Kickstarter Launch for AR Gaming Glasses, Plans to Ship Product by December
Augmented reality gaming startup Tilt Five is ready to reinvent old school Dungeons & Dragons-style games for the modern age with its augmented reality headset and tabletop game system.
News: Facebook Creates 'Virtual Wing' Art Exhibit at the Tate Museum in London, Powered by Spark AR
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.