Next Reality Features — Page 5 of 68

News: Now You Can Even Try on Nail Polish in AR Before You Buy via This App for iOS & Android

Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.

Exclusive: The Rise & Fall of Meta — Founder of AR Pioneer Reveals Inside Story That Led to Its Sale to New Owners

The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years.

News: 360world's Windows Mixed Reality Tools Will Help Air Traffic Controllers See in New Ways

360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.

News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.

Apple AR: Put 3D Emojis & Text in Your Videos with Holocam

People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...

Hands-On: Facebook Pioneers Augmented Reality for the TV with Latest Portal Hardware

When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show.

News: Lenovo Expands Mirage AR Headset Beyond Star Wars with Marvel's Dimension of Heroes

Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.

News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.

News: HoloBooth Presents Exhibition Booth Through HoloLens

Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.

News: Snapchat Claps Back at Facebook by Letting Users Create Custom AR Lenses with Lens Studio

On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.

News: Looking Glass Responds to Sony's Holographic Display with Consumer-Friendly Looking Glass Portrait

In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December of 2020.

Apple AR: Animated Charts Will Make Your Business Meetings More Engaging

It's certain that the release of Apple's ARKit is going to be game changing for businesses. This demo video was created by YouTube user hdsenevi who used the ARKit to create a simple bar chart. The chart has adjustable settings, allowing the user to make each bar larger or smaller and change their colors. Not only that, but there is an "animate" option.

News: Turn Your Data into a Hologram with This HoloLens App

Theorem Solutions, a company that helps engineering and manufacturing companies reduce their costs, has taken the next step with their mixed reality technology. The company has now added their own app, called Visualization Experience, to the Windows Store for the Microsoft HoloLens

News: Magic Leap Patent Details Spatial Audio That Changes Based on Users' Head Movements

Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.

News: Microsoft Remote Assist Now Available for Android in Preview

Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.

News: Aircraft Explorer on the HoloLens Takes You Inside a 3D Model Airplane

Sure, sites like SeatGuru can show you which seats are the best—but in a 2D graphical form that doesn't really show you what the plane actually looks like inside and out. Aircraft Explorer contains 3D models you can peer inside of to check out what the next plane you catch will actually look like.

News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools

The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.

News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).

News: Microsoft Discontinuing Major OS Updates for HoloLens 1

With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.

News: Google Arts & Culture App Lets You Turn Your Home into an AR Museum Featuring the Works of Vermeer

There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.

News: Unity, Unreal Engine & Mozilla Partner with Magic Leap as SDK Rolls Out to Developers

Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.

Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.

News: Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.

News: Vuzix Strikes Reseller Partnership with Verizon for Enterprise Customers

It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.

News: Snapchat's Lens Explorer Guides You Through a Land of Augmented Reality Creations

Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.

News: Leap Motion Shares Amazing Demo of Augmented Reality Table Tennis with AI Opponent

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.

News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween

Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.

News: This Billie Eilish Oculus Quest 2 Video Inadvertently Offers a Peek at AR Gaming on the VR Headset

It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic.

News: Chairish App Now Lets You Try Before You Buy (With Augmented Reality)

Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.

News: Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.

News: Coors & KFC Court Consumers for Memorial Day Weekend via Snapchat AR

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.

News: Apple's AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers

Ever since the debut of the LiDAR Scanner in the latest batch of Apple's iPhones and iPads, the questions have swirled as to how this would benefit augmented reality interactions.

Brief Reality: The Future of Augmented Reality Is Now for Businesses

With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.