Hot Next Reality Posts
News: Microsoft Discontinuing Major OS Updates for HoloLens 1
With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.
News: Startup Human Capable's 'Norm Glasses' AR Smartglasses Are Like Google Glass in a Regular Pair of Shades
What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame?
News: Adobe Previews Stationary Augmented Reality Display Called Project Glasswing
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
News: Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
News: Google Helps Tell the Story of Stonewall in Augmented Reality
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
News: AWE Partners with Accessories Project to Deliver the Ultimate Augmented Reality-Powered Swag Bag
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
News: The Future of Augmented Reality — What to Expect This Year & in 2020
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.
News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Computer Vision Startup Dent Reality Offers SDK to Create AR Navigation Apps for Malls & Airports
London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.
News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
News: Microsoft Remote Assist Now Available for Android in Preview
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
News: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
Exclusive: ODG Filing Points to Magic Leap Acquisition of Auctioned Patent Assets
In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell.
News: Vuzix Strikes Reseller Partnership with Verizon for Enterprise Customers
It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.
News: What Is Augmented Reality?
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
News: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Exclusive: The Rise & Fall of Meta — Founder of AR Pioneer Reveals Inside Story That Led to Its Sale to New Owners
The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years.
Exclusive: AR Startup Meta Company Shuts Down Amid Asset Foreclosure Sale, Patent Fight, & Executive Departures
The last time we heard from Meta, the makers of the Meta 2 augmented reality headset, things looked pretty bleak. Now, as several new facts have come to light, we have confirmation regarding the beleaguered company's fate: Meta is done.
News: Keanu Reeves Does AR Kung Fu in New Sci-Fi Film That Uses HoloLens-Style Device to Make Humans Immortal
Occasionally, a not-so-great movie also does something so right that you have to forgive some of its sins and give it a little love. Such is the case with the latest film from Keanu Reeves, Replicas, which takes a HoloLens-style device and gives us a look at how future research labs might use that kind of augmented reality device, sort of.
News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
News: Google Arts & Culture App Lets You Turn Your Home into an AR Museum Featuring the Works of Vermeer
There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.
News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
News: Microsoft's HoloLens Morphs Paris Museum Model of Mont-Saint-Michel into Masterpiece of AR
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.
News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
Hands-On: Hands-On with Magic Leap & Weta Workshop's Dr. Grordbort's Invaders
Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. conference in Los Angeles.
News: I Met Magic Leap's AI Assistant Mica & Saw the Future of Augmented Reality
Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.
News: Snapchat & Facebook AR Experiences Let You Unleash Your Inner Anti-Hero & Become Marvel's Venom
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
News: 10 Amazon Prime Deals for Augmented Reality Lovers Who Missed Amazon Prime Day
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
News: Snapchat's Lens Explorer Guides You Through a Land of Augmented Reality Creations
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
ARKit 101: How to Measure the Ground Using ARKit
Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!
News: Magic Leap Shows Off Spatial Computing Demo, FCC Docs Reveal New Controller Images
Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
News: National Geographic's Open-Air Planetarium Displays Augmented Reality Constellations Through Aryzon Viewers
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
News: Leap Motion Shares Amazing Demo of Augmented Reality Table Tennis with AI Opponent
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
News: Now You Can Even Try on Nail Polish in AR Before You Buy via This App for iOS & Android
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
News: ManoMotion Updates Its Hand Tracking SDK for Smartphones with Skeleton Tracking
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
News: Coors & KFC Court Consumers for Memorial Day Weekend via Snapchat AR
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
News: Apple Reveals New Animoji Karaoke Video Ahead of WWDC
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
News: Google Working on AR Walking Navigation Mode for Maps
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.