Hot Next Reality Posts
Hands-on: Meta's New Meta Viewer App Is the AR Collaboration Tool All Those Sci-Fi Films Imagined
When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand when I got to visit the offices of Meta, the startup that produced the Meta 2 augmented reality headset.
News: Here's How Shared AR Experiences will work via Google's Cloud Anchors
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
News: Hotstepper Dances Alongside You in Augmented Reality as You Walk to the Next Party
Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does.
Have You Seen This?: This Battle Royale Is the Best Tech Demo for the HoloLens Yet, but Should Be More
On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video games, books, toys, cartoons and so much more. This film we know as Star Wars became a long lasting hit that is still setting records 40 years later.
Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Dev Report: New Unity ARKit Plugin Update Allows Developers to Iterate Even Faster
In an early morning blog, Jimmy Alamparambil of the Unity team announced a major new update to their ARKit plugin. Developers now can use Unity and ARKit to create AR experiences and test directly from Unity's editor, without deploying to the device.
HoloLens Dev 101: How to Install & Set Up the HoloLens Emulator
Don't let the lack of owning a HoloLens stop you from joining in on the fun of creating software in this exciting new space. The HoloLens Emulator offers a solution for everyone that wants to explore Windows Holographic development.
News: The HoloLens Might Have a Small Field of View, but That's Actually a Good Thing
Microsoft's HoloLens is certainly a leap into the future of mixed reality interfaces, but it's not without drawbacks.
How To: Translate Foreign Text Live in Real Time Using Your Smartphone
Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.
News: What Is the Difference Between Facebook Ray-Ban Stories, Snap Spectacles, & Amazon Echo Frames Smartglasses?
The emergence of Facebook's collaboration with Ray-Ban to launch Stories smartglasses has finally put an exclamation point on a new category of smartglasses: the pre-augmented reality wearable segment.
News: NASA Integrates Microsoft HoloLens into Regular Maintenance Operations on International Space Station
As NASA nears the launch of another mission to the Moon in 2024, and a subsequent mission to Mars in the 2030s, augmented reality is increasingly being woven into the normal space operations to test various capabilities.
News: Snap Teams with Sotheby's to Launch Historic AR Lens Hailing the Art of Christo & the Arc De Triomphe in Paris
One of the most iconic architectural landmarks on the planet, the Arc de Triomphe in Paris, France, will become a part of augmented reality history thanks to a new project from Snap.
News: Facebook & Ray-Ban Stories Smartglasses, Details on the Specs, Colors, Prices, Software, and Availability
Just hours after an early leak via Twitter, Facebook and Ray-Ban have officially released their new wearable collaboration.
News: Facebook Finally Opens Oculus Quest Passthrough Feature to Developers, Making the VR Device an AR Playground
Facebook Reality Labs chief Andrew "Boz" Bosworth does a lot of hinting and teasing of what's coming next at Oculus, often with only a vague timeline on the horizon.
News: How to Watch Japan's Viral 3D Cat Live, and How It All Started in China & South Korea
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
News: AR Cloud Startup Ubiquity6 Gobbled Up by Discord
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
News: Microsoft Emerges from the Trenches with More Details Behind the Army Edition of HoloLens 2
When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.
News: Magic Leap Working with AMD on Processor for Next-Generation Enterprise AR Headsets
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
News: Volkswagen Offshoot Cupra Born Electric Vehicle Debuts with Impressive AR Features
The electric vehicle space is where a lot of the most cutting-edge technology is used to push vehicles forward (the best example being Tesla).
News: Snap Spectacles Finally Evolve into Full AR Smartglasses with Standalone Immersive Superpowers
The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat's parent company, Snap.
AR Snapshots: Celebrate May the Fourth Be with You Day with These Star Wars Snapchat AR Lenses
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
News: Samsung's New App for Galaxy Smartphones Turns the World into Your AR Canvas
After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.
News: This Is the Secret AR App Powering Amazon's New Entry into the Beauty Salon Business
The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons.
AR Snapshots: Live Out Your Sci-Fi Dreams with Iron Man Suits & Lightsabers in Snapchat
Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation.
News: Niantic Previews the Future of AR Gaming with Codename: Urban Legends Demo
As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.
Market Reality: NFT & AR Converge with Atari, MF Doom & Virtual Homes, Plus Samsung Partners with Snapchat
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
News: Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
NR30: Next Reality's 30 People to Watch in Augmented Reality for 2020
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
News: Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity's Project MARS
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.
News: Here's Your First Look at the US Army's Combat-Ready HoloLens 2 in Action
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.
News: Snapchat Launches Trailer Reaction AR Lens for Tom Cruise Movie 'Top Gun: Maverick'
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
News: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
News: Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
News: Mitsubishi's New Electric Car Shows Off AR Dashboard in Concept Video
Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.
News: Magic Leap App SeeSignal Uses AR to Help You Find & Touch the Strongest Cellular, Wi-Fi, & Bluetooth Signals
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
News: Crypto Startup WAX Offers Blockchain-Based Collectables That Can Displayed in AR via Terra Virtua App
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
News: Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
News: 5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
News: Magic Leap Expands Multiplayer Support & Adds Hand Mesh Tracking in Latest Lumin OS Update
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK.