After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.
Despite a round of updates to Pokémon GO that patched and eliminated location spoofing, the game still has a difficult time dealing with the most hardcore cheaters. Like weeds on a grassy lawn, third-party bot makers still remain the biggest thorn in Niantic's side and continue to thrive despite the developer's best efforts to root them out. While the latest updates have blocked users from running modded versions of the game, like Pokemon GO++, that feature built-in joysticks to move your pla...
Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living.
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
The premise of Jurassic World revolves around splicing genes to create new dinosaurs, so it is fitting that the location-based AR game is a clone of Pokémon GO merged with the DNA of the Jurassic Park franchise.
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.
Want to actually catch 'em all? Pokémon GO has long-teased the opportunity to hunt for Pokémon in the real world through augmented reality, but few have had the opportunity to actually see it in action.
As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
Pokémon GO's augmented reality journey is continuing with Apple's newly announced ARKit. It's no surprise considering Pokémon GO is the largest mainstream augmented reality game, with 500 million downloads.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world.
With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO.
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
While its competitors are concentrating on building out AR cloud platforms to give advanced AR capabilities to mobile apps, Ubiquity6 is taking a step in a different direction.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.
Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality.