Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together.
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
As part of its ARCore release announcement, Google also revealed a forthcoming app that's sure to excite those who celebrate '80s pop culture.
Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once.
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
Card games like Magic: The Gathering, Pokémon, and the like have offered engaging fantasy worlds for players—but not without significant help from their imaginations. Video games and cartoons may have helped build these worlds, but mixed reality finally offers an opportunity to make the player's imagination real.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in more than one sense of the word.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
This is one of the coolest applications of Apple's ARKit that we've seen so far. The 3D software product studio gradientspace has created a Minecraft 3D scanner using ARKit.
We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of AR.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
Google has just launched a new revolutionary augmented reality game for Android called Ingress. Their new mobile game centers around the fight for control of the minds of everyone here on Earth. It's a freaking worldwide fight—from your smartphone! While augmented reality in is nothing new in the smartphone gaming world, it has never seen the likes of this. With an almost Halo-like storytelling, Ingress seeks to bring out gamers all across the globe to perform physical activities by transform...
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API.
While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its real-world integration with its updated world lenses.
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.