Next Reality: Page 37

JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple's ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmission of a car. Not to mention, they also used ARKit to show a 3D how-to of removing an iPhone's SIM card.

Facing claims of misappropriation of trade secrets and confidential information by Meta Company, DreamWorld, led by Meta's former employee, Zhangyi "Kevin" Zhong, has fired back with a motion to dismiss the lawsuit.

Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.

Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.

Over the past week, companies took a variety of approaches to investing in augmented reality.

Free beer and AR? What could be better?

Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once viewed through the app, they become unlike any pair of sneakers that have ever existed.

In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR and MR, and these are some of the faces behind them.

With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.

Modern warfare takes on a more literal translation with the advent of new augmented reality displays revealed recently by the US Army to improve soldiers' situational awareness on the battlefield.

If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.

Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups!

A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks.

A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.

A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.

Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.

Can't wait till Apple's ARKit is released? Me neither. Luckily, a fun new app launched today that is close to what the ARKit promises to deliver in a few months.

While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.

Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.

At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.