News and Updates from Next Reality: Page 39

At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.

It seems to me you can't swing a dead cat near an augmented reality developer without hearing the word Vuforia escape their lips. PTC's software solution has become the go-to for most developers in the mobile AR space, and since they recently added full support for the HoloLens in Unity, I figured it was about time we learn to make something with it.

Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there.

Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.

Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has "ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train.

While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."

Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reality applications, tools, devices, input/output methods, and components.

The conversation around augmented reality has largely been focused on apps and gaming, and how AR can be used as a marketing tool. However, a new exhibit at France's Scène Nationale Albi is using AR for more artistic expression.

Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe.

One thing you'll find a lot of in the Windows Store for HoloLens is demos and mockups, but very few projects are as fully realized and fully-functioning as Muralize. Created by Magnopus, an all-female development team, Muralize first appeared in the Windows Store in late-November of 2016, and makes it easy and fun to create real-life murals using a HoloLens.

The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.

Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.

Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.

Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.

Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform.

Empea Berlin, a Germany-based company specializing in augmented, mixed, and virtual reality software, released a Facebook video a few months back showing off their experiments in smart home technology. Using a Raspberry Pi and a HoloLens unit, they were able to make a virtual remote control for an air conditioning unit. The remote is complete with various modes, temperature controls, timers, and other features. There have been no updates on this project since they first showed it off, but...

This morning, in an early morning session at GDC 2017, Brandon Bray, a senior program manager lead at Microsoft, revealed a mixed reality headset made in collaboration with Acer—a different headset than the one we saw from Acer at CES 2017 earlier this year. Also at the event, the name for Microsoft's holographic system seems to have changed from Windows Holographic to Windows Mixed Reality.

Early this morning, Unity held their keynote at GDC 2017 in the InterContinental San Francisco hotel. During the event, they talked about their upcoming roadmap and many changes that are coming down the pipe. This list included the lighting explorer, progressive lightmapper, the new 4K video player, native support for Vulkan graphics, TextMesh Pro integration, and the one that really excites me as a HoloLens developer—dynamically/runtime created navigation meshes.

In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.

We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.