Next Reality News — Page 44 of 66

News: Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.

News: Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience

To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.

Apple AR: Fuse.it Brings Political Memes into the AR World

Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.

News: 'Jurassic World' Movie Sequel Hatches Augmented Reality Book to Accompany Sci-Fi Franchise

The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.

News: Niantic Preparing Huge Update to Pokémon Go Predecessor Ingress

These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.

News: Facebook's New Messenger Kids Aims to Lock in Young AR Users, Give Parents More Control

Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.

News: Concept Smartglasses Offer Glimpse of the Future of Luxury AR Wearables

In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.

Dev Report: Find & Use 3D Objects Faster with Google's Poly API & the Unity Editor

With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.

Market Reality: This Is How AR Is Changing Things at Amazon, Apple & Snapchat

During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."

News: Vuzix Begins Accepting Pre-Orders for Blade Developer Kits

Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits.

News: Snapchat Channels Your Inner Coffee Junkie with Branded Bitmoji from McDonald's

With its new Sponsored Lens debuting on Snapchat on Friday, McDonald's is attempting to give potential customers a virtual pick-me-up.

News: Here's Your First Look at the Star Wars AR Experience Being Shown Off at Nissan Showrooms

Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.

News: Office Depot Updates Elf Yourself App with the Tiniest Bit of AR

Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.

News: SyFy's New 'Happy!' AR App Gives You a Flying Unicorn Voiced by Patton Oswalt as an Imaginary Friend

If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy!

Apple AR: LEGO AR-Studio Will Give Kids Free Virtual Sets to Play Alongside Real LEGOs

It appears that the new AR app from LEGO is inching closer to release.

Apple AR: Wipe Your Room Clean & Fill It with New Furniture in Pottery Barn's New AR App

With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray.

News: Metaverse Lets Anyone Program Their Own AR Games

Thanks to Metaverse, it has never been this easy to create your own AR game.

News: WayRay Wows Auto Industry with AR Navigation Tech

Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.

News: Snapchat CEO Evan Spiegel Revamps App's Content Strategy, Keeping Camera & AR at the Center

On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.

News: Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality

The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.

Apple AR: Patents Reveal See-Through iPhones & Macbooks May Be Part of Apple's AR Future

Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."

News: Kay Jewelers Adds Some Bling to Snapchat via Try-on Lens

Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.

News: This AR Experiment Adds a Life Clock to Anyone with a Face

Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis.

News: Transformers Really Are More Than Meets the Eye in New Movie Tie-in AR App

Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.

News: Amazon Launches Sumerian, Drag-and-Drop Tool for Quickly Creating & Deploying AR/VR Content

Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.

Market Reality: Auto Industry Ramps Up AR Use via Microsoft & Snapchat

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.

News: Now There's an Animoji for Rick from 'Rick & Morty'

Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.

Apple AR: Starfox AR Uses iPhone X to Turn Your Face into a Level Boss

An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist.

News: Give the Gift of AR This Holiday Season with These 12 Newbie-Friendly Ideas

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!

News: Apple's Latest Patent Generates AR Content from Real World Images

Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.

News: BMW Invites You to Test Drive the X2 with Snapchat Lens

Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.

Apple AR: Apple Acquires AR Hardware Maker to Jumpstart Its Own Headset Aspirations

Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.

News: HoloPlayer One Achieves Holograms Sans Glasses Within Reasonable Price Range

A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.

News: Renault Trucks Tests HoloLens to Visualize Quality Control in Engine Assembly Operations

French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.

News: Marvel Teams with Snoop, Jaden Smith, Jamie Foxx, Black Eyed Peas & Others for AR Graphic Novel

While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.

News: Maker of Mobile Hit Fruit Ninja Blends AR & VR in Supernatural Story Game

To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player's finger into a produce-slicing katana.

News: We Found All the Silly, Wonderful People Playing with Their New 'Star Wars: Jedi Challenges' Lightsabers

If you know your internet history, then you fondly remember the Star Wars Kid and his epic lightsaber display on YouTube. Now, many years later, everyone is following in the footsteps of the Star Wars Kid thanks to the Lenovo Mirage and the new Star Wars: Jedi Challenges app.