Next Reality News — Page 40 of 66

News: Here's What Magic Leap's Screens Feature Might Look Like

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.

News: Meet the 2018 Sports Illustrated Swimsuit Issue Cover Model in AR or Become One in Snapchat

Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.

News: NBA Announces Partnership with Magic Leap to Bring AR Experiences to Fans

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.

News: Former Microsoft Engineers Achieve Best Hand-Tracking Capabilities We've Seen for AR

While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.

News: Elon Musk's Tesla-Riding Starman Comes to Snapchat via Custom Lens

The Tesla-riding Starman that was launched into space via Elon Musk's SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seeing, you can now take a short ride along thanks to a new Snapchat Lens.

News: Magic Leap Patent Reveals the Lightpack May Be More Than Meets the Eye

Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.

News: Hasbro Makes Marvel Movie Magic Real with Iron Man AR Helmet

Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet.

News: Update — Apple Linked to OLED Maker Investment, but eMagin CEO Says No Cash from Cupertino

Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...

News: Magic Leap Lands a New Investor from Europe's Media Sector

On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.

News: Cover Girl Opts for Browser AR Try-on Tool Instead of Mobile App & the Results Are Tragic

The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.

Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss

Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.

News: Washington Post Opts for Fun Over Function with AR App for Winter Olympics

Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.

News: Atheer's Enterprise AR Platform Now Available on HoloLens via Design Interactive's App

Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.

News: Snapchat Unveils Web-Based Tool for Creating Custom AR Lenses & Filters

Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser.

News: This HoloLens App Brings Animals into Your Home Without Violating Your Lease

Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion.

Apple AR: Now You Can Give Your Sweetheart an AR Valentine's Day Card

Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.

News: Snap Highlights Augmented Reality's Role in Favorable 2017 Results & Optimistic 2018 Plans

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.

News: Google Skips ARCore to Add AR to Motion Stills App

If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit.

News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz

A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.

News: Audi Drives into AR Ahead of SpaceX Moon Landing Mission

Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.

News: Meta Caters to Design Professionals with 3D CAD Support for Solidworks

In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.

News: Investors Bet $8M on Former Google & Facebook Engineers' Platform-Bridging AR Development Tool

Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.

News: Augmented Reality Skates into New York Times Coverage of Winter Olympics

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.

News: Doritos & Mountain Dew Remix Their Super Bowl Songs of Fire & Ice on Snapchat

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.

News: Intel Reveals Vaunt Smartglasses, Normal Looking Glasses That Work with iOS & Android Smartphones

Just a week after news leaked out about Intel's 2018 plans for smartglasses, the company revealed what the device looks like and how it works in a new video (bottom of this page) released on Monday.

Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.

News: New York Times Adds AR to Its Coverage in Time for Winter Olympics

After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.

Apple AR: This Is What Apple CEO Tim Cook Said When Cornered About Possible AR Smartglasses

Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.

News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag

It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.

News: Consumer Smartglasses Powered by Intel Could Arrive This Year, Report Says

Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.

News: Niantic Acquires Escher Reality to Add Multiplayer Capabilities to Its Apps

Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.

Apple AR: Art.com & Houzz Apps Take Imaginative Approaches to Hang AR Art Until ARKit Update Arrives

One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.

News: It's Time to Ask — Is Microsoft Co-Founder Bill Gates Secretly a HoloLens Hater?

Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don't let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine.

News: Google AR Product Head Defects to Facebook to Lead Camera Efforts

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.

News: Augmented Reality in Cars — the Companies & Tech Driving Us into the Future

While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manually-driven ones, as the auto industry has a myriad of government regulations and other constraints to contend with. Until then, augmented reality is looking like the next big thing in automotive technology.

News: Apple May Be Holding Back Crucial Key to ARKit's Gaming Success Until 2019, Report Says

Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.