Next Reality News — Page 21 of 66

News: Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.

News: New Consumer AR Smartglasses Contender Emerges with Action Air from China's Shadow Technologies

We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.

Exclusive: Inside Magic Leap's Secret Headquarters

The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.

News: Niantic Offering In-Game Rewards to Pokémon GO & Ingress Players Who Pitch in on Earth Day Cleanup Events

Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.

News: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.

News: 8th Wall Spins Up New 'Spider-Man: Into the Spider-Verse' Augmented Reality Experience for Blu-Ray, DVD Release

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

News: North Lets Focals Owners Share Their Experience with Friends via New Software Updates

With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.

News: Huawei Unveils Audio Smartglasses & Takes Major Shots at Snap's Spectacles

During Huawei's P30 smartphone launch event on Tuesday, the China-based company unveiled a surprise addition to its line-up: smartglasses.

Opinion: Apple's New Credit Card Is an Essential Piece of Its Impending AR Smartglasses Rollout. Here's Why

On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.

News: NBA Update Delivers Live Games & Player Comparison Stats in Magic Leap App

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.

Market Reality: A Hidden ODG & Magic Leap Connection, Epic Games Launches Fund, & Investors Back Mojo Vision & Scope AR

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.

Exclusive: ODG Filing Points to Magic Leap Acquisition of Auctioned Patent Assets

In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell.

News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.

News: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.

News: Epic Games Launches $100 Million Fund to Support 3D Experiences Created Using Unreal Engine

While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.

News: WarDucks Lands $3.8 Million Funding for Location-Based Augmented Reality Gaming, Adds Legendary Doom Developer

With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round.

News: Scope AR Snags $9.7 Million to Expand Its Enterprise Augmented Reality Platform

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.

News: Google Backs Mojo Vision's 'Invisible Computing' Augmented Reality Platform in $58 Million Funding Round

Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.

News: Angry Birds Returns to Its Mobile Roots with 'Isle of Pigs' Augmented Reality Game

After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.

News: Magic Leap & Weta Workshop Preview Multiplayer Mode for Dr. Grordbort's Invaders at GDC

Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.

News: Mapbox Beta Gives Developers Tools for Integrating Augmented Reality into Car & Mobile Device Navigation Apps

Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.

News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration

Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.

News: Torch App Teams with 6D.Ai to Add Occlusion & Persistence to AR Creations

Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.

Market Reality: HoloLens 2 Secrets Revealed, Nreal CEO on AR Future, Meta Lawsuit Update, & Verizon Teams with Vuzix

As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.

News: Puppetoon Promises to Give Your iPhone the Freedom to Create Augmented Reality Animations

Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.

News: Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.

News: Vuzix Strikes Reseller Partnership with Verizon for Enterprise Customers

It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.

Exclusive: Meta Company Patent Lawsuit Update, Court Denies Startup's Request for More Time

In the latest update to the ongoing Meta Company patent infringement case, the court has responded to a request from the defendants, and the answer isn't good news.

News: Microsoft's HoloLens 2 Team Answers More Questions About Biometric Security, Audio, & Hand Tracking

Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about.

News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram

Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.

Interview: Nreal Founder Explains Why Smartglasses Tethered to Smartphones Are the Future of Augmented Reality

If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley.