Next Reality Features
News: Magic Leap & Weta Workshop Release Dr. Grordbort's Invaders for Magic Leap One
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
Brief Reality: Atheer Adapts Augmented Reality App to Android Tablets
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
Market Reality: Google Pushes ARCore, Niantic Previews Its New AR Platform, & 'Walking Dead' AR Game Nears Release
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Brief Reality: ITC Infotech, PTC, Oracle Join Forces for Augmented Reality Service
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
News: Re'flekt's Sync Tool Wants to Help Companies Embed AR Content into Real Objects via CAD Data
Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects.
News: Apple's Dual-Lens Camera May Serve as the Foundation for Their Future VR & AR Tech
Apple announced their new iPhones today, and the 7 Plus features two camera lenses on its backside. That could push smartphone photography ahead in a major way. It may also serve as the basis for their foray into virtual, augmented, and mixed reality.
Market Reality: As the HoloLens 2 Arrives, Magic Leap Aligns with SK Telecom & CNN
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
Market Reality: Oculus Quest Fuels AR Apps, Why Spatial Audio Is the Killer App, & Xerox Becomes a Major AR Player
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
Market Reality: Vuzix & Meta Represent the Brightest AR Present at CES, While Google, Facebook & Huawei Grow AR's Future
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
News: Google Maps Expands Live View AR Navigation Capabilities to Airports & Shopping Malls
The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.
News: The Oculus Rift Is Finally Out—Here Are Its Biggest Downsides
The Oculus Rift is finally shipping to customers in more than 20 countries, and we're getting a good idea of how the device holds up from the initial reviews. You'll see some common threads throughout: along with an impressive virtual reality experience, the device is very comfortable with a solid design.
News: USA Today Teams Up with 8th Wall to Launch AR Basketball Game for March Madness
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
News: Next Reality Snap Spectacles 3 Holiday Giveaway!
UPDATE: Entries are now closed. Thank you for participating! Next Reality is where we help you literally 'see' into the future of augmented reality, and to help with that mission we're offering three free pairs of Snap Spectacles 3 to three lucky readers who sign up for the Next Reality daily AR email newsletter.
News: Disney's AR Projection Tech Morphs Actors into On-Screen Monsters
The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level.
News: B2B Software Company Kaon Bets Big on Google's Tango Phones & AR
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
News: The New York Times Reinvents the Crossword Puzzle for Augmented Reality via Instagram
At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game.
News: A New Project Lets Scientists Strap on a Vive & Walk Right into a Cancer Cell
Cancer is a complicated illness, but the more we understand it, the likelier we are to beat it. The 3D Visualisation Aesthetics Lab at the University of New South Wales took to virtual reality to help improve our odds by allowing scientists to walk through virtual representations of actual cancer cells.
News: Snap Teams with LACMA & LA Artists to Launch Location-Based AR Art Monuments Around the City
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
Apple AR: Take a Look at the Entire Star Wars Galaxy from Your Living Room
Think you're a true Star Wars fan? I bet you haven't created a demo using Apple's ARKit that creates a map of the entire Star Wars galaxy. How's that for being a fanatic?
Market Reality: AR Display Companies Cash in as Apple Acquires Akonia & Avegant Closes $12M in Funding
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
News: Aryzon Joins the Race to Be the Cardboard of AR
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
News: Samsung Reveals Its Vision for Smartglasses & Wearable Computing in Leaked Videos
Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels.
News: Investors Bank $30M on Varjo for VR/AR Headset with 'Human-Eye Resolution'
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
News: Avon Teams with Perfect Corp. To Launch Augmented Reality Virtual Makeup Try-on Tools
The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray.
Exclusive: Meta Company Patent Lawsuit Takes New Turn as Plaintiff Asks Court for Injunction
Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.
News: Netflix Fantasy Franchise 'The Witcher' Opens Early Access to AR Game Called Monster Slayer
Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.
News: Leap Motion Closes $50 Million in Series C Funding
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
News: Epson & Spinar Bundle Smartglasses & Remote AR Assistance via Zoom for Enterprise Customers
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
News: Smartglasses Maker North Brings Its Focals Showroom to Your Home via iPhone's TrueDepth Camera
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
Market Reality: AR Leaders Predict 2020, Nreal Fights Back, Elon Musk's Vision in AR, & Magic Leap's Boosters
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
News: Augmented Reality Headset Maker Daqri Shuts Down Office, Pursues Sale of Assets, Report Says
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
News: Niantic Adapting Pikmin as Mobile AR Game in New Alliance with Nintendo
Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once.
News: Jaguar Land Rover & Gorillaz Send Potential Employees on a Mixed Reality Mission
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
News: Facebook Acquires Visual Search Startup GrokStyle
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
News: BBC Earth Releases 'Micro Kingdoms: Senses' Insect Experience on Magic Leap 1
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
Brief Reality: Home Audio Speakers Could Soon Project Holograms
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Market Reality: Augmented Reality Demonstrates Value for Business & Recreation
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
News: Looking Glass Pro Workstation Offers Glasses-Free 3D Computing, but at Premium Price
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
News: Google Adds More Olympic Athletes to Its Roster of Augmented Reality Search Content
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.