Next Reality Features — Page 40 of 68

Market Reality: AR Investors & Influencers Respond to Apple's Big AR 'Meh'

The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.

News: Magic Leap Takes Legal Action Against Employee Who Alleges HoloLens Trade Secret Violations

Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations.

News: Google-Backed Ubiquity6 Raises $27 Million for AR Cloud Platform & Spatial Browser

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.

News: Disney Plus Serves Up Snapchat Lens to Promote Live-Action 'Lady & the Tramp'

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.

News: Lowe's Unleashes Its Magic Leap One App in Time for the Holiday Shopping Season

On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.

News: Google Chrome Is Nearly Ready to Become Your Virtual Reality Browser

Mozilla helped get the ball rolling with WebVR, but support for the technology has been notably absent in Google Chrome until recently. Now, the latest Chromium developer build offers limited support.

News: Disney's Alternate History Series 'Motherland: Fort Salem' Uses Snapchat AR to Give You Magical Powers

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.

News: Magic Leap Teases Cross-Platform Augmented Reality Experiences with iOS Developer Job Posting

Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.

Brief Reality: ARCore Announcement Shines New Light on Smartglasses, eSports, Digital Goods

The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.

News: Interactive Surface Developer Lampix AR/VR Winner of SXSW Accelerator Event

Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.

News: Apple $45 Million Corning Investment Shores Up iPhone Display Supply, Opens Up Investment AR Innovation

After awarding $410 million to the company that supplies it with VCSELs and LiDAR sensors, Apple has made another strategic investment into a company that may contribute to future augmented reality hardware innovations.

News: Bioimplants Will Bring Augmented Reality Straight to Your Brain

We're already glimpsing the future when we look at mixed reality through a headset, but is the real evolution of this technology something that will exist as part of our bodies? As intense as that may sound, TechCrunch's Jay Donovan offers compelling reasons why it's not such a crazy idea:

News: Microsoft's Live HoloLens 2 Apollo 11 Demo Didn't Take Flight, but You Can See It Thanks to Unreal Engine's Video

On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.

News: Samsung's Galaxy S9 & S9+ Finally Get ARCore Support

Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in February.

News: Apple Just Patented This Silly Sunglasses-Lookin' VR Headset for the iPhone

Apple's plans for virtual, mixed, and augmented reality have remained a mystery for some time, but now we at least have some idea of what they're thinking about. UploadVR uncovered a patent showing a VR headset design that looks like a thick pair of sunglasses and utilizes an iPhone to provide an experience similar to the Samsung Gear VR.

News: Facebook Introduces AR Platform at F8

During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.

News: Facebook Camera Can Now Change Your World into an AR Paint Canvas

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.

News: Markerless Tracking & Tango Support Come to Scope AR's Remote Assistance Solution Remote AR

Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.

News: Squarepusher Music Video Layers Tokyo, Japan with Augmented Reality Through the Lenses of Concept Smartglasses

Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1.

Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.

HoloToolkit: Make Words You Can See in Unity with Typography Prefabs

You may remember my post from a couple weeks ago here on NextReality about the magical scaling ratios for typography from Dong Yoon Park, a Principal UX Designer at Microsoft, as well as developer of the Typography Insight app for Hololens. Well, his ideas have been incorporated into the latest version of HoloToolkit, and I'm going to show you how they work.

News: Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3's New Features

The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.

News: Idealens Standalone Headset Makes VR Mobile Without a Phone

When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.

News: Vuzix Blade Smartglasses Will Tell if Weather Outside Is Frightful with AccuWeather App

A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.

News: USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.

Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.

News: Apple iPhone Owners Can Now Try Out Gucci's Ace Sneakers via Augmented Reality

While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.

News: Microsoft Debuts HoloLens 2 Industrial Edition for Pharmaceutical & Semiconductor Enterprise Users

Ever since the US Army awarded Microsoft's HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest.

News: Coors & KFC Court Consumers for Memorial Day Weekend via Snapchat AR

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.

News: Niantic Offering In-Game Rewards to Pokémon GO & Ingress Players Who Pitch in on Earth Day Cleanup Events

Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.

AR Dev 101: Create Cross-Platform AR Experiences with Unity & Azure Cloud, Part 2 (Installing Project Nether & MRTK)

As we aim for a wireless world, technology's reliance on cloud computing services is becoming more apparent every day. As 5G begins rolling out later this year and network communications become even faster and more reliable, so grows our dependency on the services offered in the cloud.

News: NY Times Brings Readers Closer to Bowie's Freaky Costumes in Augmented Reality

Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.

News: McDonald's Is Making Happy Meal Boxes That Transform into VR Headsets

Another day, another company hopping on the virtual reality bandwagon. Today, it's fast food behemoth McDonald's, which is testing limited edition Happy Meal boxes that you can turn into a VR headset by punching out a couple holes and tearing along a few perforated seams. The resulting headset is a lot like Google Cardboard, with the lingering scent of fry grease.

News: Win $430K for Your HoloLens Concept App in the US Dept. of Education's EdSim Challenge

The US Department of Education has put together a competition called the EdSim Challenge with a $680,000 purse to facilitate next-gen education. The event calls upon augmented and virtual reality, as well as video game developers, to bring immersive simulation concepts to prepare the workforce of the future.

News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App

The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.

Have You Seen This?: The New & Improved Windows Mixed Reality Portal

For those of us on the fast ring of the Windows Insider Program — Microsoft's continual beta program for the Windows operating system — the constant updates can be a bit of a pain. But there is a trade-off. We get to try the new features long before they come out to the public. So if you like to see the new shinies before everyone else, and don't mind the sometimes two or three major updates in a week, then this is definitely the option for you.