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News: Snap Releases Lens Studio 4.0 with 3D Body Mesh & More, Upgrades Scan as Fashion Assistant
Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator.
AR Snapshots: These Snapchat AR Lenses Let You Use Your Entire Body to Create Visual Masterpieces
Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there.
AR Snapshots: Celebrate May the Fourth Be with You Day with These Star Wars Snapchat AR Lenses
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
News: Snap's Acquisition of 3D Mapping Startup Signals Move to Build AR Cloud
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
News: UFC Lets You Pick the Winners in AR via Snapchat Lens
As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.
AR Snapshots: Live Out Your Sci-Fi Dreams with Iron Man Suits & Lightsabers in Snapchat
Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation.
News: Snap Teams with LACMA & LA Artists to Launch Location-Based AR Art Monuments Around the City
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
News: Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
News: This Is How You Can Access Disney World's Limited-Time Mickey & Minnie Mouse AR Selfie Lens on Snapchat
Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships.
News: How to Get a Pair of Snap's New Spectacles AR Smartglasses
The tech world was taken by surprise this week with the unexpected unveiling of Snap's augmented reality Spectacles smartglasses.
News: Snap Acquires Wave Guide Maker WaveOptics for $500 Million
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
News: Snap Spectacles Finally Evolve into Full AR Smartglasses with Standalone Immersive Superpowers
The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat's parent company, Snap.
News: Snap Now Lets You Build Lego in AR Remotely with Others, Reveals AR Tie-Up with Disney, Plus AR Business Tools
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
News: Next Snap Spectacles Expected to Include AR Displays, Report Says
Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices.
How To: Expand Your Available AR Effects for Your 3D Spectacles Videos
If you have Snap Spectacles 3, the dual camera-equipped sunglasses capable of capturing 3D photos and video, by now you've likely jazzed up the videos you've captured on the wearable with Lenses via Snapchat.
News: Samsung Just Gave Us the First Snapchat AR Smartphone, Sort Of
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
News: This Atari 3D Sneaker NFT Auction Is Using Snapchat to Let You Try Before You Buy on the Blockchain
When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at launch.
How To: Add Snapchat AR Effects to Your Spectacles 3 Videos
Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses.
News: Snapchat's Body Tracking AR Tech Lends Hand for Organ Donation Education
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used the occasion to educate its constituents about organ donation.