We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.Some of the more impressive examp ...
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment.In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Ti ...
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.And while ...
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.Now, after publishing A ...
The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.Over the past few ye ...
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?Enter Labatt Blue, ...
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through ...
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.To promote The Midnight Sky, the new film starring George Clooney and dropp ...
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5 ...
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.That's what's on ...