The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.At first glance ...
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.Despite this, things seem to have calmed down a ...
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicl ...
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.On Friday, just as the company was still basking in the generally posi ...
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook.B ...
The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing.Last week, Campfire took advantage ...
Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.However, if you read between the lines, and paid close attention to the v ...
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futuris ...
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.Now, with Apple ...
When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise custo ...