News: Woah! Snapchat Wants to Map Your World with AR
Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ...
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News: Snapchat's New 'World Lenses' Are More Than Fun; They Open Up the Possibilities of AR
Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its real-world integration with its updated world lenses.
News: Snap Scores Big in Battle for Augmented Reality Platform Talent, Pulls Two Executives from Rival Facebook
The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.
News: Snap Continues AR Buying Spree with Vertebrae Acquisition
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Market Reality: AR Goes to Court as Meta Infringement Case Unfolds & Epic Games Takes on Nreal for Trademark
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
News: Snap Spectacles Finally Evolve into Full AR Smartglasses with Standalone Immersive Superpowers
The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat's parent company, Snap.
News: Next Snap Spectacles Expected to Include AR Displays, Report Says
Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices.
Market Reality: Microsoft Debuts HoloLens 2 AR Clones, Samsung Posts Smartglasses Patent, & Intel Depth Cams Get Cheaper
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
News: Snap Now Lets You Build Lego in AR Remotely with Others, Reveals AR Tie-Up with Disney, Plus AR Business Tools
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
News: Snap Showcases Storytelling Power of Spectacles 3 Wearable with Film by LA Artist Lauren Halsey
The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality.
Market Reality: Meta Comes Clean on Crash, Microsoft Prepares HoloLens 2, & Niantic Captures Another Funding Round
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
NR30: The Mobile AR Leaders of 2018
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
News: Snapchat Celebrates Harry Potter's Birthday with Quidditch Bitmojis
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
News: Snap Adds Upper Garment Segmentation, Multiple Object Detection, & More with Lens Studio 4.1
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
News: iFramed Adds Augmented Reality Effects While It Claims Snapchat Infringes on Patents
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
News: Snap's Acquisition of 3D Mapping Startup Signals Move to Build AR Cloud
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
News: Snap Simplifies Lens Studio with 'No-Code AR' Tools & New Templates, Invests $3.5 Million in AR Development
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
News: Snapchat Smile Rater Lens Helps You Work on the Perfect Selfie Smile
For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater.
News: North Focals Smartglasses Update Adds Google Fit, Google Slides, & a Distraction-Free Mode
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
News: Snapchat Ships Amazon Visual Search as Its Next Step Forward in AR Evolution
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
News: Snapchat Claps Back at Facebook by Letting Users Create Custom AR Lenses with Lens Studio
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
News: Snap's Lens Studio 3.4 Update Improves Hand & Body Tracking for Snapchat AR Effects & Adds Asset Library
The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat.
News: Snap Boosts Augmented Reality Body-Tracking Arsenal with Acquisition of Ariel AI
The year 2021 is already promising to yield a number of major shifts in the augmented reality landscape, and Snap is signaling that it has every intention of being an aggressive part of that narrative.
Market Reality: HoloLens 2 Hits Primetime TV, Qualcomm Unveils XR2 Chip, & Magic Leap Tops 2019's Biggest AR Investments
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
News: Pinterest Is Comparing Their Lens Update to Cher's 'Clueless' Closet
We are totally buggin' about Pinterest's update to their Lens. I know, I had to.
How To: Use This App to Test Out Tattoos Before They're Permanent
If you're in the market for a new tattoo, the biggest hurdle to clear is imagining exactly how it's going to look. It's going to be part of your identity for the rest of your life, so you have to make sure it looks just right—or as your mom probably told you, "Think of what it's going to look like when you're 60."
News: Snap Team Member Reveals Early Prototype of AR Spectacles, Plus Here's Another Way to Get Your Own Pair
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
News: Apple Recruitment Video Features Augmented Reality Clues at the Center of Call for New Team Members
Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.