At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
Google and Samsung have been leaving Apple in the dust when it comes to virtual reality gear. However, as the market grows and becomes more impossible to ignore within the tech world, Apple may be forced to play catch up. This could account for the new Apple patent that was granted today.
A new repository appeared in Microsoft's GitHub account a few months ago for a project called HoloJS. For those JavaScript developers out there that have been wanting to make HoloLens apps, this one's for you.
Virtual and mixed reality experiences feel immersive because they take over your senses in various ways, but they still lack tactile feedback. Haptic gloves can change that, and you can make a pair yourself.
One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all?
Facebook Reality Labs chief Andrew "Boz" Bosworth does a lot of hinting and teasing of what's coming next at Oculus, often with only a vague timeline on the horizon.
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
The deadly Wuhan coronavirus outbreak has not only has claimed lives in China but also has caused disruption around the globe, particularly in the tech industry. To date, the virus has claimed more than 1,000 lives in China, according to the country's officials.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, you just slide it into the Prism and your screen will be reflected across your vision. The Prism seems to be fairly similar to the HoloLens and Google Glass.
We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality.
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.
I had the opportunity to speak with the COO of Osterhout Design Group, Pete Jameson, shortly before the announcement of the company's R-8 and R-9 smartglasses models at CES in January. And while I sadly could not make it to CES to test the smart specs out right away, ODG invited me to do just that while I was in San Francisco for the Game Developers Conference.
One thing you'll find a lot of in the Windows Store for HoloLens is demos and mockups, but very few projects are as fully realized and fully-functioning as Muralize. Created by Magnopus, an all-female development team, Muralize first appeared in the Windows Store in late-November of 2016, and makes it easy and fun to create real-life murals using a HoloLens.
Today at the Unite '16 conference in Los Angeles, Unity's Timoni West and Amir Ebrahimi showed off its new virtual reality authoring and world editor, EditorVR, using the HTC Vive. Coming in December to Unity is a version of its editor that works inside a VR headset, which will change the way developers interact with the worlds they build—even if they aren't building for VR.
Augmented, mixed, and virtual reality are all a little bit different, but as many expect—including Metavision—the continuum of our next realities will converge and give us one head-mounted display (HMD) platform that can do it all. If Vrvana, a Canadian company building AR and VR headsets, succeeds, that convergence could begin as early as next year.
People fear virtual reality will isolate us, but the right experience can prove it does the opposite.
When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.
Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device.
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
