Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
We live in a computer world full of file formats. Whether we are talking about images, videos, or text documents, there are dozens of file types for each, and there are new ones added every year to applications. Keeping in mind that many of these formats were created before the internet was widely available (at least, in infant form), the primary reason for this glut of often complex choices is competition.
Here at NextReality, we talk a lot about the many different ways of controlling holograms in the HoloLens and other augmented and mixed reality devices; New and creative ways are coming more and more every day. Most recently is something called the HoloSuit. In the 25-second clip below, you can see a woman moving the arm of a jacket which in turn moves a 3D model of Darth Vader on the screen. It's a simple idea with big potential.
Most popular virtual reality headsets, like the HTC Vive and Oculus Rift, require a tethered connection to the computer and that imposes some obvious restrictions on how much we can move in our space. We'd all prefer a simpler, untethered option, and Intel wants to provide just that.
The team behind Minecraft, the popular open-world game beloved for its freedom to create and build, has teamed up with Oculus to release an official edition that takes you even further into the block-based world using a Samsung Gear VR headset. While the Oculus Rift version itself is still forthcoming, Gear VR users can play right now.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The year is 2018. You just received your own Magic Leap One: Creator Edition. What now? Rewinding back to today, we know of one specific app that will be available for Magic Leap's device, along with two others that could be tagged as highly likely. Paired with Magic Leap's own experiments and demonstrations, we can get a sense of what the playground for this new toy will offer.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation.
Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start.
Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
With Apple ready to unleash ARKit to millions of iPhones and iPads and ARCore on its way to supporting millions of Android devices, is there room in the world for a cross-platform mobile AR platform?
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
In recent years, many software publishers have tried to sell the business community on remote meetings via VR, but if social media chatter is any indication, it hasn't taken off in a big way just yet. However, for some, the notion of holding remote meetings using augmented reality, a medium in which you're still directly tied to the real world and not closed off in a blindfold-style VR headset, might be the better solution.
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.
Architects are natural candidates to be early adopters of mixed reality. Their trade consists of not only designing buildings and spaces, but also presenting those designs to clients, who then decide that their vision is worth spending thousands (if not millions or billions) of dollars to build in reality.
Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis.
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR remote assistance tools.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.