Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
Aaron Betsky, director of the Cincinnati Art Museum and previous director of the Netherlands Institute of Architecture, reports on the world's first postage stamp to employ augmented reality. Dutch advertising agency Gummo, the NIA and the Dutch postal service teamed up to present five unbuilt models by different Dutch architecture studios in 3D form. When held in front of a webcam, the illusion of a 3D building is projected in your hand. By slowly moving the stamp, you can experience the vir...
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
Now that we've had a chance to jump into the Lumin SDK documentation at Magic Leap's Creator Portal, we now have much more detail about how the device will function and utilize software than any single piece of content released by Magic Leap to date.
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're aiming for.
Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.
Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.
Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the forthcoming reboot, Jumanji: Welcome to the Jungle.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
Map apps, while incredibly helpful in our technology-centric world, can often be a source of frustration. No maps app is perfect, and things can get confusing fairly quickly when trying to navigate GPS mapping. iOS developer Andrew Hart has experimented with a new way of mobile mapping using Apple's ARKit that could make finding your way so much easier.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has "ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train.
If you have a HoloLens, you can now control the lighting throughout your home or office via holographic controls using the free Hue Lights app in the Windows Store. The app, made by California-based AfterNow, works with the Philips Hue colored lighting system and is much more polished than the prototype we saw in January.
Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require being connected to a phone or computer.
Drones are popular little toys, but they're not the easiest things to control. While hand gestures may not change that too much, donning a HoloLens and flying a physical object with a wave of your hand at least makes the process feel a lot more like a telekinesis.
Augmented reality has a variety of applications, but lately the face has been a major point of concentration for many companies. We're all pretty familiar with face swapping by now, but ModiFace employs similar technologies for more practical purposes.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses.
