News and Updates from Next Reality: Page 7

Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start.

Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.

The UK has officially exited the European Union, completing the long and tumultuous Brexit story and putting the storied nation once again on its own on the international stage.

The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.

We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.

If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again.

Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.

Web-based mobile augmented reality technology continues to gain momentum as Google is set to expand the standard for immersive web content to AR.

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.

The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.

While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.

After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.

In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.

Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.

The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.

We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.

Google pushed a new kind of augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation.

It's time to make some more room at the augmented reality cosmetics counter.

Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience.

In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.

Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.

Is the augmented reality magic fading down in Plantation, Florida?

One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.

In a world full of augmented reality camera effects apps, one app is going in a more social direction.

The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it.

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the outstanding feat of "magic" presented, we nevertheless hold fast to our survival-based grip on the truth: we just saw simply "can't be real."

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.

After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.

After introducing and launching Reality Composer alongside iOS 13 and ARKit 3 last year, Apple is making it easier for developers to create apps with it.

What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world?

In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.

While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.

It's a good sign for any emerging technology when one of the leaders of an industry adopts it.

With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?