Next Reality News — Page 9 of 66

News: Magic Leap Looking into Sale of the Company, Report Says

The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.

News: BBC Earth Releases 'Micro Kingdoms: Senses' Insect Experience on Magic Leap 1

As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.

News: Apple Working on AR Shopping App for iOS 14, Report Says

Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.

News: AWE AR & VR Conference Still On (For Now), with Special Safety Measures in Place, Here's What You Need to Know

The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest.

Exclusive: Nreal Changes Company Name, Amid Magic Leap Legal Battle Unknown Chinese Parent Company Revealed

The still-unfolding story of China's Nreal augmented reality startup continues to develop, with each turn uncovering another unexpected wrinkle.

News: Disney's Alternate History Series 'Motherland: Fort Salem' Uses Snapchat AR to Give You Magical Powers

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.

News: Envision Accepting Pre-Orders for Google Glass Enterprise Edition 2 with AI Software to Assist the Visually Impaired

Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.

Market Reality: HoloLens 2 Goes to Battle, Talespin Gets Funding for AR Training, & Nreal Light Adds Gesture Interface

The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.

News: Nreal Light Adds Hand Tracking via Partnership with Clay AIR

The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking.

News: UK Wireless Giant Three Promos 5G for AR, VR, & Smartphones with Wild Sci-Fi Video That's Better Than Some Movies

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.

News: Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity's Project MARS

Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.

News: Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.

News: Here's Your First Look at the US Army's Combat-Ready HoloLens 2 in Action

Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.

News: Talespin Raises $15 Million from HTC & Cornerstone to Build AR & VR Training Solutions

While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training.

News: Apple Files Patent Application for Automatic AR Lens Adjustment via Proximity Sensors

One of the worst-kept secrets in the tech world is Apple's plans for consumer-grade AR smartglasses, still unconfirmed publicly and only recently corroborated through a leaked account of an internal employee meeting.

Market Reality: Facebook Cancels F8, Magic Leap Invites Developers to Headquarters, & Snapchat Promotes New UK Currency

Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.

News: Apple & Tim Cook Back Civil Rights Augmented Reality Experience & Tech Education in Alabama

As a native of Alabama, Apple CEO Tim Cook has a special place in his heart for the state. He also empathizes with the struggles that African-Americans have historically faced in the state, particularly during the 1950s and '60s civil rights era.

News: Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.

News: Facebook Cancels Annual F8 Developer Conference Due to Coronavirus Concerns

Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis.

News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.

Hands-On: Whiteboard App For Magic Leap Lets You Share Your Strategic Genius In Augmented Reality

The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.

News: Qualcomm Unveils Reference Design for AR Wearables Running on Snapdragon XR2

Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start.

News: Magic Leap Hosting LEAP Developer Days at Magic Leap HQ in May

Despite the cancellation of Mobile World Congress and several high-profile companies pulling out of the upcoming Game Developers Conference, Magic Leap is pushing forward with hosting its own developer conference.

Market Reality: HTC Vive Concept Smartglasses, Coronavirus Hits Apple, Holographic Celebs, & Snapchat Ground Effects

The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.

News: Bank of England Teams with Snapchat to Embed AR Animation in New 20-Pound Banknotes

The UK has officially exited the European Union, completing the long and tumultuous Brexit story and putting the storied nation once again on its own on the international stage.

News: Snapchat Evolves the Foundation of Its AR Capabilities with Ground Transformation Lenses

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.

News: Wilder vs. Fury Boxing Rematch Will Feature an AR Experience & Sponsorship via a UFC Legend

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.

News: HTC Vive Project Proton Concept Devices Offer Potential Future High-End & Mobile AR Wearable Options

Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.

News: How Whitney Houston's New Hologram Tour Is Proof That Virtual Beings & Volumetric Performances Are Going Mainstream

We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.

News: Apple Reveals Upcoming iPhone Shortage in Wake of Coronavirus Issues

If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again.

News: Sea Shepherd's Web-Based Augmented Reality Experience Spotlights the Damage Done by the Fishing Industry

Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.

Market Reality: Nreal Light Goes Hollywood, Coronavirus Disrupts AR Industry, & Apple Takes on Snapchat

Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak.

News: Google Prepares to Ship Web-Based AR Support in Chrome 81

Web-based mobile augmented reality technology continues to gain momentum as Google is set to expand the standard for immersive web content to AR.

News: Apple Attacks Snapchat's Shoppable AR with Apple Pay Button & Other Custom Actions for AR Quick Look Content

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.

News: Hulu Follows Instagram's Viral Sensation with Branded 'What Should I Watch' Lens on Snapchat

The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.

News: Jack in the Box Partners with Paramount to Promote 'Sonic the Hedgehog' Movie with Snapchat AR

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.

News: Nreal Pauses Smartglasses Production as Coronavirus Issues Impact China, Amazon, Facebook, Intel, & Nvidia Exit MWC

The deadly Wuhan coronavirus outbreak has not only has claimed lives in China but also has caused disruption around the globe, particularly in the tech industry. To date, the virus has claimed more than 1,000 lives in China, according to the country's officials.