Next Reality News
Market Reality: Insiders on Apple's Smartglasses Plans, NASA Bets on HoloLens, RealWear Banks $80 Million in Funding
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.
News: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Reality
So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends.
News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
News: FaceTime for iOS 13 Uses ARKit to Help Callers Pretend They Are Maintaining Eye Contact
You may soon add feigning eye contact to the list of ways that augmented reality is improving our lives.
Hands-On: Hands-On with the Looking Glass Pro, An Easy Alternative to AR for Interacting With Virtual Content
Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking.
News: NASA Team Headed to Titan in Search of Life Using Microsoft HoloLens As Key Part of the Mission
NASA is going going to Saturn's moon Titan, and the space organization is using augmented reality help them do it.
News: Qualcomm & Bose Back RealWear's Enterprise Augmented Reality Wearables in $80 Million Funding Round
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
News: Apple Design Chief Jony Ive's Exit Offers Another Clue About Company's Rumored Augmented Reality Smartglasses
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
News: The Best Marvel Movie Scenes Featuring Augmented Reality Concepts That We Might Use in the Near Future
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
News: Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
News: Jurassic World Alive Game Update Lets Dinosaurs Eat Goats & Destroy Vehicles in Augmented Reality
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
News: Apple iPhone Owners Can Now Try Out Gucci's Ace Sneakers via Augmented Reality
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
News: Smartphone Maker Vivo Enters Consumer Smartglasses Market with Vivo AR Glass
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
News: Vuzix Confirms New, Smaller Smartglasses Model with Fashion-Friendly Design
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
Market Reality: Magic Leap Sues Nreal, Airbus Sells HoloLens Apps, & Harry Potter Takes on AR Gaming
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Hands-On: Niantic's Harry Potter: Wizards Unite Brings New Magic to the World of Augmented Reality
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
News: 15 Remote Assistance Apps Driving the Enterprise Sector of Augmented Reality, from HoloLens to iPhone
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
News: Niantic Sets Launch Date for Harry Potter Augmented Reality Game, Releases New Trailer
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
News: Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu, the Founder of Nreal?
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.
News: Magic Leap Takes Nreal to Court Over Trade Secrets Theft
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
News: This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality
With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission.
News: Wacom Video Shows Off More of Magic Leap's Upcoming Design & Drawing Software Spacebridge
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
News: Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Hands-On: Hands-On with CNN's Magic Leap News Video App
Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?
News: Blippar Bounces Back with Web-Based AR Platform
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
Hands-On: Hands-On with Lenovo's ThinkReality A6, a Disappointing Step Back from Augmented Reality's Cutting Edge
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
News: Vuzix Drops Blade Price to $699, Adds Support for Netflix & Amazon Prime Video
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
News: Vuzix Blade Teams with Facial Recognition Company to Provide Law Enforcement Solution
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
News: Siemens Adds Augmented Reality Visualization to Its 3D Industrial Design Software
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
News: Google Helps Tell the Story of Stonewall in Augmented Reality
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
Market Reality: Apple Unveils New ARKit & Dev Tools, Unreal Engine Comes to HoloLens 2, & North Expands Focals Pop-Ups
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.