Next Reality News — Page 13 of 66

News: Microsoft Launches HoloLens 2 Worldwide, Here's a Close-Up Look at the $3,500 Device (Updated)

The long wait is over — the best augmented reality device on the planet is finally available.

News: Niantic Preps Multiplayer Mode for Pokémon GO, Plans Limited Launch of Real World Platform via Creator Program in 2020

Augmented reality gaming pioneer and Pokémon GO mastermind Niantic is putting the pieces on the gameboard to prepare developers and gamers for the launch of its AR cloud platform.

News: Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3's New Features

The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.

News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.

News: HoloLens & Augmented Reality Spiders Used in Univ. Study to Treat Arachnophobia

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.

News: 10 Ways Mobile AR Filters Are Making Consumer AR of the Future a Mainstream Reality, Today

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.

News: Adobe Releases Aero App to Compete Head-to-Head with Apple's Reality Composer for Mobile AR Development

As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.

News: Apple Working with Valve on AR Smartglasses, Report Says

Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.

Market Reality: Magic Leap Preps Magicverse, Facebook Reveals Computer Vision Research, HBO's 'Watchmen' Enter AR

Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.

News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.

News: User-Created Facebook & Instagram Face Filters Lead to Ban on 'Plastic Surgery' Effects

Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users.

News: Magic Leap Teases Magicverse Debut in 2020, Launches Magic Leap Toolkit for Developers

After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.

News: Facebook Reveals Computer Vision Research That Could Hasten Development of AR Smartglasses

Just like Apple and Google, Facebook has been working to develop computer vision shortcuts designed to give mobile apps augmented reality superpowers.

News: 'Terminator: Dark Fate' Invades Snapchat with Pair of Augmented Reality Camera Effects

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

News: 8th Wall Expands Web AR Offerings with Cloud Editor + Hosting for One-Stop Development

Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.

News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.

Market Reality: Samsung Diversifies AR Hardware Bets, PTC Acquires Onshape, & Nvidia Takes AR Content to the Cloud

It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.

News: Magic Leap Takes on Musical Theater with Augmented Reality Experience Starring Vanessa Williams

Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.

News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween

Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.

News: Mitsubishi's New Electric Car Shows Off AR Dashboard in Concept Video

Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.

News: Vuforia Parent PTC Goes All-In on 3D Content Creation with $470 Million Acquisition of Onshape CAD Platform

There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.

News: Samsung Doubles Down on AR Hardware Plans with Smartglasses Patent & Facebook Partnership

Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.

News: Nvidia Helps Developers Tap into Streaming AR Content with New CloudXR Platform

Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.

News: LG Enhances South Korean TV Sets with Shoppable Augmented Reality Ads

Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.

Market Reality: Magic Leap vs. Nreal Lawsuit Update, Disney & Target Do AR Marketing, Sotheby's Comes to Magic Leap One

Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.

News: Nreal Forms Alliance with Wireless Giant China Unicom to Demo Smartglasses in Retail Stores

Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.

News: Zombie Math App for Magic Leap One Mixes Halloween Horror with AR Learning

What if you could combine the fun of Halloween with the process of learning? Well, if you were wise enough to have already snagged a Magic Leap One device, we have good news: the app you're looking for is here, and it's called Zombie Math.

News: Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder

The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update.