Next Reality Features
News: TikTok Looks to Challenge Snap & Facebook AR Platforms with Effect House Tool
The Chinese short-form social media giant known as TikTok is getting into an increasingly crowded and competitive space: augmented reality effects tools.
Dev Report: Microsoft Unleashes Trio of Updates & Meta 2 Supports SteamVR
It has been an interesting few days in developer news. The Microsoft blog has been busy with information relative to the augmented reality space. Meta 2 has also announced an interesting development this week. Here is a collection of various tidbits that have been collecting up.
How To: New Update Adds Big Changes to MyGlass App
Google has updated the MyGlass application for Android, fixing several bugs, redesigning the user interface, and including a feature to allow Explorers to share Google Maps locations from their device to their Glass. If you haven't updated yet, do so now, then follow along as we go through it. Redesigned User Interface
Market Reality: Facebook AR & Space Jam, Virgin Galactic AR App, Asics NFTs, & Shark Week on Snapchat
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
News: China's Tencent Strengthens Bet on Snapchat & AR Through Major Purchase of Snap Inc. Stock
While Snap's third quarter financial reports disappointed Wall Street, China's Tencent took the opportunity to expand its investment in the social media company.
News: Apple Appoints Marketing Leader Behind iPhone Launch to Push Augmented Reality Products
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
Opinion: Why Facebook Forcing Instagram AR Filters into a Unified Platform Is Bad for Our Smartglasses Future
Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing.
News: Attend AWE Europe 2017 with a Discount from Next Reality
On Oct. 19-20, the MOC Exhibition Center in Munich, Germany will play host to the Augmented World Expo (AWE) Europe 2017.
Market Reality: Apple AR Headset Event in the Works, Snap & Niantic Have Their Own Smartglasses Plans
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
News: Apple Reveals Upcoming iPhone Shortage in Wake of Coronavirus Issues
If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again.
Market Reality: Apple Funds AR, Campfire Headset Plans Revealed, Marvel Adds AR to NBA, & Star Wars Day Snapchat Lenses
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
News: Apple Acquires Motion Capture Firm iKinema, Adding Another Piece to Its Augmented Reality Toolbox
Apple remains shrouded in mystery while continuing to sweep up small companies ahead of a rumored augmented reality headset launch.
Market Reality: North Secures More Funding, Google Unveils New Glass, & McGraw-Hill Takes AR to School
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
News: Social Fresh CEO Jason Keath Explains Why AR Will Become a Massive Business Platform
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
News: Epic Games Restarts Lawsuit vs. Nreal as Settlement Talks Collapse
One fight for augmented reality branding that we thought had been settled has suddenly turned into a full-fledged legal battle—again.
News: Next Snap Spectacles Expected to Include AR Displays, Report Says
Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices.
Market Reality: Snap CEO Tops NR30, Apple Sneaks Spatial Awareness into New iPhone, Daqri Runs Out of Runway
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
News: Snap's Vice President of Content Is Ghost, as App Continues to Shed Users
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
Next Page
Prev Page